Brand Strategy with Define Before Design

Ep #5 | Maslow's Hierarchy Of Needs

Ep #5 | Maslow's Hierarchy Of Needs Have you ever stopped to wonder what motivates people to do the things they do? And if you're in business and are tasked with the responsibility of attracting potential customers and then selling them something, how can you help motivate them to buy? Are there ways to motivate people differently? Are there different stages of motivation? This episode explores Maslow's Hierarchy of Needs and points out how human nature is still the driving force behind commerce. And what motivated us 80 years ago, is still motivating us today and probably forever, as we are all human after all. This episode is one of those topics that will help you to connect with your customers on a deeper level, and arm you with empathy towards their emotional needs - which will make you a brand strategy rock star!!! Enjoy the podcast! DOWNLOAD YOUR GIVEAWAY HERE [https://www.definebeforedesign.com/blog/podcast-episode5] https://www.definebeforedesign.com/blog/podcast-episode5 Do you have questions or feedback? We'd love to hear from you! You can find us here: https://definebeforedesign.com/ [https://enticity.ca/] https://enticity.com/ [https://enticity.ca/] https://www.instagram.com/definebeforedesign/ [https://www.instagram.com/definebeforedesign/] https://www.linkedin.com/in/shannadennis/ [https://www.linkedin.com/in/shannadennis/] 1-866-790-1711 ---------------------------------- The following are affiliate links to products or services that we love because they improve your customer experience. And yes, these are affiliate links and we may get a financial kick-back, however, we wouldn't put it here, if we didn't love it! NitroPack This service will make your website rocket-fast! Google will love ranking your site when it is this fast and your customers will stick around longer! https://nitropack.io/#TXTDXP/ [https://nitropack.io/#TXTDXP/] AccessiBE This amazing service will make your website accessible. https://accessibe.com/a/m606n5k/ [https://accessibe.com/a/m606n5k/] Buzzsprout Buzzsprout is our podcasting host and they have been extremely easy to use. If you are planning to podcast, check them out here! https://www.buzzsprout.com/?referrer_id=1288366/ [https://www.buzzsprout.com/?referrer_id=1288366/] Kajabi Our Define Before Design® course is built on the Kajabi platform. We really love how easy it has been to develop, sell and build our list within. https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/ [https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/] Instacart Sounds weird... however, we have been so busy building the course and podcast, we find using Instacart for groceries has been a big help! https://instacart.oloiyb.net/jWXkAe/ [https://instacart.oloiyb.net/jWXkAe/] Wealthsimple Trade Canada's first $0 commission stock trading app – sign up now and you'll get $10 to trade. https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG [https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG] Support the show [https://www.buymeacoffee.com/jamesandshanna] (https://www.buymeacoffee.com/jamesandshanna)

Ep #4 | Three Types Of Byers

Ep #4 | Three Types Of Buyers This is our fourth podcast episode and a reflection of our "Three Types Of Buyers" module in our Define Before Design® rebrand course. Do you ever wonder why you send an email to some people and they quickly turn around and call you? Or you ask someone three questions in an email and they write back the answer to one of them? How about that person who calls a meeting every time you ask a question and you spend hours talking about something that COULD have been handled in a 2-minute email? The truth is, you are one of three types of people and if you're dealing with a different type, you'll know it! However, in business, it's important you cater to all three types of buyers to reach your full potential in sales. Enjoy the podcast! This is our fourth one... so there's no stopping us now! We are on a roll! DOWNLOAD YOUR GIVEAWAY HERE [https://www.definebeforedesign.com/blog/podcast-episode4] Do you have questions or feedback? We'd love to hear from you! You can find us here: https://definebeforedesign.com/ [https://enticity.ca/] https://enticity.com/ [https://enticity.ca/] https://www.instagram.com/definebeforedesign/ [https://www.instagram.com/definebeforedesign/] https://www.linkedin.com/in/shannadennis/ [https://www.linkedin.com/in/shannadennis/] 1-866-790-1711 ---------------------------------- The following are affiliate links to products or services that we love because they improve your customer experience. And yes, these are affiliate links and we may get a financial kick-back, however, we wouldn't put it here, if we didn't love it! NitroPack This service will make your website rocket-fast! Google will love ranking your site when it is this fast and your customers will stick around longer! https://nitropack.io/#TXTDXP/ [https://nitropack.io/#TXTDXP/] AccessiBE This amazing service will make your website accessible. https://accessibe.com/a/m606n5k/ [https://accessibe.com/a/m606n5k/] Buzzsprout Buzzsprout is our podcasting host and they have been extremely easy to use. If you are planning to podcast, check them out here! https://www.buzzsprout.com/?referrer_id=1288366/ [https://www.buzzsprout.com/?referrer_id=1288366/] Kajabi Our Define Before Design® course is built on the Kajabi platform. We really love how easy it has been to develop, sell and build our list within. https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/ [https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/] Instacart Sounds weird... however, we have been so busy building the course and podcast, we find using Instacart for groceries has been a big help! https://instacart.oloiyb.net/jWXkAe/ [https://instacart.oloiyb.net/jWXkAe/] Wealthsimple Trade Canada's first $0 commission stock trading app – sign up now and you'll get $10 to trade. https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG [https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG] Support the show [https://www.buymeacoffee.com/jamesandshanna] (https://www.buymeacoffee.com/jamesandshanna)

Ep #3 | Emotional Branding

This is our third podcast episode and a reflection of our "Emotional Branding" module in our Define Before Design® rebrand course. This podcast is all about emotional branding so grab your kleenex! Just Kidding! Emotional branding does not mean being sad! It means you are actively triggering positive emotional experiences on purpose! When you aim to offer positive experiences with every interaction someone has with your brand, you’re creating trust. At the root of all purchasing, there has to be perceived trust. When our 5 senses take in an experience, that experience is converted into a perception which then becomes an emotional reaction. So how does your brand offer experiences designed for your customer's 5 senses? DOWNLOAD YOUR GIVEAWAY HERE [https://www.definebeforedesign.com/blog/podcast-episode3] Do you have questions or feedback? We'd love to hear from you! You can find us here: https://definebeforedesign.com/ [https://enticity.ca/] https://enticity.com/ [https://enticity.ca/] https://www.instagram.com/definebeforedesign/ [https://www.instagram.com/definebeforedesign/] https://www.linkedin.com/in/shannadennis/ [https://www.linkedin.com/in/shannadennis/] 1-866-790-1711 ---------------------------------- The following are affiliate links to products or services that we love because they improve your customer experience. And yes, these are affiliate links and we may get a financial kick-back, however, we wouldn't put it here, if we didn't love it! NitroPack This service will make your website rocket-fast! Google will love ranking your site when it is this fast and your customers will stick around longer! https://nitropack.io/#TXTDXP/ [https://nitropack.io/#TXTDXP/] AccessiBE This amazing service will make your website accessible. https://accessibe.com/a/m606n5k/ [https://accessibe.com/a/m606n5k/] Buzzsprout Buzzsprout is our podcasting host and they have been extremely easy to use. If you are planning to podcast, check them out here! https://www.buzzsprout.com/?referrer_id=1288366/ [https://www.buzzsprout.com/?referrer_id=1288366/] Kajabi Our Define Before Design® course is built on the Kajabi platform. We really love how easy it has been to develop, sell and build our list within. https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/ [https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/] Instacart Sounds weird... however, we have been so busy building the course and podcast, we find using Instacart for groceries has been a big help! https://instacart.oloiyb.net/jWXkAe/ [https://instacart.oloiyb.net/jWXkAe/] Wealthsimple Trade Canada's first $0 commission stock trading app – sign up now and you'll get $10 to trade. https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG [https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG] Support the show [https://www.buymeacoffee.com/jamesandshanna] (https://www.buymeacoffee.com/jamesandshanna)

Ep #2 | The New Era Of Marketing

This is our second podcast episode and a reflection of our "New Era of Marketing" module in our Define Before Design® rebrand course. For the first time in history, we have a generation of people that are not connected by the year they were born, but rather, by the number of years they’ve been connected through the internet. Because of that, we have gone from being an economy of mass production to an economy of mass customization. People today are constantly defining who they are through their purchase decisions and branding is more critical today than ever before! This podcast will explore this new era of marketing we are in, and what this means for your business. DOWNLOAD YOUR GIVEAWAY HERE [https://www.definebeforedesign.com/blog/podcast-episode2] Do you have questions or feedback? We'd love to hear from you! You can find us here: https://definebeforedesign.com/ [https://enticity.ca/] https://enticity.com/ [https://enticity.ca/] https://www.instagram.com/definebeforedesign/ [https://www.instagram.com/definebeforedesign/] https://www.linkedin.com/in/shannadennis/ [https://www.linkedin.com/in/shannadennis/] 1-866-790-1711 ---------------------------------- The following are affiliate links to products or services that we love because they improve your customer experience. And yes, these are affiliate links and we may get a financial kick-back, however, we wouldn't put it here, if we didn't love it! NitroPack This service will make your website rocket-fast! Google will love ranking your site when it is this fast and your customers will stick around longer! https://nitropack.io/#TXTDXP/ [https://nitropack.io/#TXTDXP/] AccessiBE This amazing service will make your website accessible. https://accessibe.com/a/m606n5k/ [https://accessibe.com/a/m606n5k/] Buzzsprout Buzzsprout is our podcasting host and they have been extremely easy to use. If you are planning to podcast, check them out here! https://www.buzzsprout.com/?referrer_id=1288366/ [https://www.buzzsprout.com/?referrer_id=1288366/] Kajabi Our Define Before Design® course is built on the Kajabi platform. We really love how easy it has been to develop, sell and build our list within. https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/ [https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/] Instacart Sounds weird... however, we have been so busy building the course and podcast, we find using Instacart for groceries has been a big help! https://instacart.oloiyb.net/jWXkAe/ [https://instacart.oloiyb.net/jWXkAe/] Wealthsimple Trade Canada's first $0 commission stock trading app – sign up now and you'll get $10 to trade. https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG [https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG] Support the show [https://www.buymeacoffee.com/jamesandshanna] (https://www.buymeacoffee.com/jamesandshanna)

Ep #1 | Are You A Brand Or A Commodity?

This is our first podcast episode and a reflection of our "Brand or Commodity" module in the Define Before Design® rebrand course. This is the first question you must ask yourself when considering a rebrand. How you are being perceived is so critical! Let's be honest! It really doesn't matter what you think of yourself. When it comes down to it, all that matters is how your customers feel about you. And most importantly... how you're making them feel. This podcast episode talks about the difference between running your company as a brand or a commodity and we are offering a PDF download that has the questions you need to ask your key customers - to find out how they are perceiving you. DOWNLOAD YOUR GIVEAWAY HERE [https://www.definebeforedesign.com/blog/podcast-episode1] Do you have questions or feedback? We'd love to hear from you! You can find us here: https://definebeforedesign.com/ [https://enticity.ca/] https://enticity.com/ [https://enticity.ca/] https://www.instagram.com/definebeforedesign/ [https://www.instagram.com/definebeforedesign/] https://www.linkedin.com/in/shannadennis/ [https://www.linkedin.com/in/shannadennis/] 1-866-790-1711 ---------------------------------- The following are affiliate links to products or services that we love because they improve your customer experience. And yes, these are affiliate links and we may get a financial kick-back, however, we wouldn't put it here, if we didn't love it! NitroPack This service will make your website rocket-fast! Google will love ranking your site when it is this fast and your customers will stick around longer! https://nitropack.io/#TXTDXP/ [https://nitropack.io/#TXTDXP/] AccessiBE This amazing service will make your website accessible. https://accessibe.com/a/m606n5k/ [https://accessibe.com/a/m606n5k/] Buzzsprout Buzzsprout is our podcasting host and they have been extremely easy to use. If you are planning to podcast, check them out here! https://www.buzzsprout.com/?referrer_id=1288366/ [https://www.buzzsprout.com/?referrer_id=1288366/] Kajabi Our Define Before Design® course is built on the Kajabi platform. We really love how easy it has been to develop, sell and build our list within. https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/ [https://app.kajabi.com/r/4P9yvTLP/t/a2yanzrg/] Instacart Sounds weird... however, we have been so busy building the course and podcast, we find using Instacart for groceries has been a big help! https://instacart.oloiyb.net/jWXkAe/ [https://instacart.oloiyb.net/jWXkAe/] Wealthsimple Trade Canada's first $0 commission stock trading app – sign up now and you'll get $10 to trade. https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG [https://my.wealthsimple.com/app/public/trade-referral-signup?code=Y6_QZG] Support the show [https://www.buymeacoffee.com/jamesandshanna] (https://www.buymeacoffee.com/jamesandshanna)