Tech Startup Network Podcast with Ashley DiBiase
Turning Marketing into Traction with Geena Greguric
Descripción
Geena Greguric is a growth strategist, startup advisor, and founder with a track record of helping companies turn marketing into measurable revenue. With more than a decade of experience across startups and scaling businesses, she specializes in go-to-market strategy, brand positioning, demand generation, and growth marketing for companies navigating rapid growth. Previously, Geena led marketing at Idelic, a venture-backed B2B SaaS company recognized by Forbes, where she helped scale the company from Seed through Series B and continued advising through its eventual acquisition by Descartes Systems Group. During her tenure, she built integrated campaigns that drove a 60x increase in marketing-qualified leads and consistently generated more than $2.6M in quarterly pipeline value, later continuing to advise through the acquisition transition. Today, Geena advises startups, founders, and established brands through her consultancy, partnering with teams to refine messaging, accelerate customer acquisition, and build scalable marketing engines that drive long-term growth. Her strategic guidance has supported companies across fundraising, market expansion, and revenue acceleration initiatives. She is also the host of High-Key Growth, a podcast for founders, solopreneurs, and lean marketing teams focused on practical, tactical conversations around scaling businesses without bloated teams or budgets. Beyond her work with startups, Geena serves on the Board of Directors for GetWITit Pittsburgh as Co-Director of Marketing Communications, where she supports initiatives focused on empowering women in business and technology. As a mom of two daughters, she is especially passionate about helping women pursue ambitious careers while still prioritizing family, flexibility, and personal fulfillment. Her work and mentorship are rooted in the belief that professional success and meaningful family life should not be mutually exclusive. Named one of Pittsburgh’s “30 Under 30” honorees and holding an MBA in Entrepreneurship, Geena is known for blending analytical growth strategy with modern brand storytelling, bringing both tactical expertise and an authentic perspective on entrepreneurship, leadership, and growth. During this episode, we discuss: * Geena’s marketing background * Why early-stage founders shouldn't try to do everything at once * The importance of talking to customers almost daily * What branding really is * How thought leadership content is one of the most powerful and accessible tools available to early-stage founders right now * Why in-person events are hot right now * The importance of founder-led marketing * The value in events * Using the traction framework to scale * Monitoring industry news with tools like Google Alerts and tie your messaging to emerging headlines quickly when relevant And more. Tune into this episode as we dive into all things marketing!
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