By Design

Life, love, and design with Samsung’s Mauro Porcini + Mark’s big news

It’s a jam-packed episode of By Design—and for good reason.  First, we’ll share some big news of our own before moving onto the design world’s latest. We look at how Claude Design caught Anthropic’s collaborators (and competitors) by surprise and unpack the Trump administration’s newest design hire: Peter Arnell as the nation’s “chief brand architect.” Then, Mark sits down with Mauro Porcini, Samsung’s chief design officer, for a wide-ranging conversation about his illustrious career.  To close things out, we have a good, old-fashioned hot-or-not. Mentioned this time: Target’s revamped cart, an overdue Venmo update, Threads’ new logo, Pinterest tells users to go outside, and Ikea’s latest stab at an inflatable chair.

Why furniture designer Tyler Hays is ‘obsessed’ with AI

Tyler Hays has made a career working with his hands. Making everything from couches to jigsaw puzzles to guitars, the BDDW founder and lead designer says he has now fallen for AI.  “I'm absolutely obsessed with it,” Hays says. “Every single thing you wanna know about … you can pick any subject and ask it in 10 different ways and spend an embarrassing amount of hours” As BDDW closes its SoHo showroom after 25 years, Hays joined By Design to reflect on his career and what’s next as he moves into a new chapter.  Plus, we get a dispatch from host Mark Wilson’s trip to Italy for Milan Design Week and Salone del Mobile.  We close with an edition of Hot or Not. Mentioned: Claude Design, a $545 cutting board, and a very special bike bell.

What is a design job in 2026? Plus, Anthropic’s head of design gets an unexpected critique

We’re taking a trip to the Bay Area on this very special episode of By Design.  We’ll start off by discussing a very big question: What is a design job in 2026? The answer, in part, can be found in San Francisco and Silicon Valley, where Mark Wilson brings a dispatch from his latest reporting trip [https://www.fastcompany.com/91501353/ai-changed-design-forever-now-what]. (00:00:42) Plus, the latest design job numbers and what they mean.  Then, he and Liz Stinson interview one of the most powerful people in the world of AI design—Joel Lewenstein, Anthropic’s design chief. (00:13:50) Joel explains Claude’s personality quirks, why he’s doubling his design team, and more.  Finally, we close with a spring edition of Hot or Not. (01:00:30) Mentioned: Coleman’s Snap ‘N Go cooler [https://www.fastcompany.com/91508115/coleman-snapngo-hard-cooler-collapses-like-an-accordion], the 2028 Olympics branding [https://www.fastcompany.com/91511679/first-look-at-the-2028-la-olympics-branding], and a big Google Maps redesign [https://www.fastcompany.com/91506736/the-new-google-maps-redesign-aims-to-keep-your-eyes-on-the-road-not-your-screen].  Plus, two quick plugs for some great Fast Company stuff: First, check out our 2026 Most Innovative Companies in design [https://www.fastcompany.com/91497109/design-most-innovative-companies-2026]. And if you haven’t, make sure to get in your applications for the 2026 Innovation By Design awards [https://www.fastcompany.com/apply/innovation-by-design] — submissions are due April 10.

Behind the Oscar-nominated design: How ‘Sinners’ makes you believe its world

With the Oscars coming up quickly, we spoke with the woman behind the design landscape for Sinners: Hannah Beachler. She’s been director Ryan Coogler’s go-to production designer for several films, including Fruitvale Station, Creed, two Black Panther movies, and now Sinners, which smashed the record for most Academy Award nominations. Beachler sat down for a long, ranging interview full of Sinners lore and what challenge she wants to take on next.  But first, we hit the news: Crotchgate [https://www.scientificamerican.com/article/the-physics-of-penisgate-and-how-ski-jumpers-fly/], everything else in Olympics [https://www.fastcompany.com/section/olympics] design, Jony Ive’s Ferrari [https://www.fastcompany.com/91488756/first-look-inside-ferrari-luce-closest-thing-to-an-apple-car], the enshittification [https://www.fastcompany.com/91490340/advertising-made-the-internet-accessible-will-it-do-the-same-for-ai-advertising-ai] of ChatGPT, and the trial of Meta and Google’s allegedly addictive design.  We’ll close with a new segment: Fix Your Shit. This episode’s target: Microsoft Teams.

Apple robs Google, Joe Gebbia goes to the White House, and Ikea's CEO on what matters more than profit

It’s a packed first episode of the year at By Design and we have a big guest: Ikea’s Juvencio Maeztu gives his first major interview since taking over as CEO. It’s a deep, candid conversation about his philosophy on affordability, life at home, and how Ikea’s business structure allows it to have motives that aren’t all about profit.  But first, the news: We go deep on global design editor Mark Wilson’s profile of Joe Gebbia, Airbnb’s design co-founder who now begins his new role as the nation’s chief design officer. Gebbia is now tasked with reshaping the government [https://www.fastcompany.com/91458973/chief-design-officer-joe-gebbia-reshaping-the-government] in President Trump’s image. Mark and senior editor Liz Stinson also talk about Apple’s major deal [https://www.fastcompany.com/91474359/apple-just-straight-up-robbed-google] with Google to use Gemini for Siri and Apple Intelligence products, a major victory for a company trailing in the AI race. We’ll also talk about a trend you might not realize you're seeing: meme wear [https://www.fastcompany.com/91471499/every-brand-needs-to-be-ready-for-their-maduro-nike-track-suit-moment].  And to close the show, producer Cody Nelson joins for Hot or Not. Mentioned this time: Honda 2.0 [https://www.fastcompany.com/91474923/honda-logo-looks-like-it-was-designed-for-tron], brick-and-mortar Turbo Tax [https://www.fastcompany.com/91476041/intuits-peaceful-soho-flagship-tries-to-solve-a-problem-of-its-own-creation], new Legos [https://www.fastcompany.com/91469438/how-lego-designed-its-new-interactive-smart-brick], a pen lamp [https://www.fastcompany.com/91476349/the-worlds-most-iconic-pen-is-now-a-giant-lamp], and more.