Confessions of a Shop Owner
Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE [https://auto.tekmetric.com/4iOySkk] My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE [https://www.turnkeyautomarketing.com/] Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE [https://www.detectauto.com/] Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE [https://eliteworldwide.com/event/masters-service-advisor-training-program-3/] Brad McAllister & Jay Power from OktoRocket join Mike to dig into the power of analytics for shop owners. They break down how tracking call conversions can translate into serious revenue, revealing that just a 6% bump in close ratio could mean an extra $24,475 per month. The guys also share their take on leaderboard motivation—why it can drive some team members and demotivate others—and discuss the relentless advance of AI-powered features like agent assist and Rocket Shield to keep shops ahead of the curve. Get the OktoRocket 2025 Industry Report HERE [https://oktorocket.com/industry-report] Timestamps: 00:00 Game-changing stats to motivate your business growth 01:17 Tektonic 2026: Rooftop parties, Texas-shaped pools, and industry networking 03:00 Turtle races and finding your pace in a crowded event 05:05 Meet the OktoRocket team and their journey from shop floor to SaaS leaders 05:37 How OktoRocket connects, analyzes, and grows shops of every size 08:25 Tools for shops, marketing companies, and analyzing your campaigns 10:17 Decoding call conversion, inbound sales, and the analytics that matter most 12:11 Should you use leaderboards? Shop culture, competition, and motivation dilemmas 16:41 What makes great management & using data to coach your people 17:14 Drill down into conversions: marketing calls, repair orders, and tracking ROI 22:44 Tagging high-value customers—Are your ads bringing the right cars to your bay? 24:29 The real numbers: Industry report highlight reel and surprises 28:28 Close rates are dropping—what does it mean for your shop in 2025? 31:38 Just a 6-point close rate boost could net $24k/month—here’s how 32:49 Real talk on gross profit, compensation, and fixing margins 34:46 OktoRocket’s founders share their shop careers and why they built it 40:45 Staying ahead with rapid dev, AI, and never getting outcompeted 44:27 New tech rolling out: AI phone agents, Rocket Shield, and beyond 47:37 Your wish list: Real-time scripts and objection handling coming soon?
108 episodios
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