Creator Economy Live

How Kamala’s Campaign Went Viral with Parker Butler

Send us Fan Mail [https://www.buzzsprout.com/2438432/fan_mail/new] In Episode 88 of Creator Economy Live, Keith sits down with Parker Butler—former Director of Digital Rapid Response for Kamala Harris’s 2024 campaign and now Managing Partner at Luminary Strategies, a Gen Z-led agency born out of the viral Kamala HQ movement. We dive into how political campaigns are leveraging creators, real-time content, and rapid-response social strategies to drive cultural relevance at scale—and what brands can learn from it. Parker shares behind-the-scenes insights from the Biden and Harris campaigns, key lessons from the 2024 election cycle, and why being reactive isn’t just possible for big organizations—it’s essential. Plus, we break down the latest industry news, from Instagram testing links in captions to TikTok’s move into radio, and highlight the creators and brands shaping culture right now.

How TikTok Is Rewriting the Entertainment Playbook

Send us Fan Mail [https://www.buzzsprout.com/2438432/fan_mail/new] We’re going “across the pond” for a special Manchester edition of Creator Economy Live, joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK. With a career spanning Google, LinkedIn, and now TikTok, Beatrice breaks down how creator partnerships have evolved—and what it really takes to turn online influence into real-world impact. From building TikTok’s film and TV creator programme to working with studios and entertainment brands, she shares how the next generation of tastemakers is being shaped. We also dive into the latest headlines—from Indonesia’s under-16 social media ban to new commerce-driven ad formats on X—and spotlight standout creators and brands making waves right now. Plus:  🔥 What separates breakout creators from those who plateau  🎥 How entertainment brands are rethinking creator collaborations  📈 Overlooked growth opportunities on TikTok today

UK Creator Marketing Insights with Naomi Horan of Cloud Nine

Send us Fan Mail [https://www.buzzsprout.com/2438432/fan_mail/new] Creator Economy Live is going global 🌍 — and in Episode 85, we’re crossing the pond to the UK ahead of our upcoming trip to Manchester. Keith and Brendan sit down with Naomi Horan, marketing leader at Cloud Nine, the premium hair styling brand that’s built a powerful presence across retail, social, and the professional beauty community. Naomi shares how the brand approaches influencer partnerships, builds authentic creator relationships, and balances campaigns with long-term community. In this episode, we cover: ✨ What makes Cloud Nine stand out in the competitive beauty space ✨ How brands should think about gifting vs paid partnerships ✨ The value of long-term creator ambassadors vs one-off campaigns ✨ Differences in creator performance across the UK, Europe, and Australia ✨ Where beauty influencer marketing is heading in 2026 Plus, Keith and Brendan break down the latest creator economy headlines and wrap up with Creator of the Week, Brand of the Week, and Follow picks. 🎙️ If you work in beauty, DTC, or creator-led marketing, this episode is packed with insights you won’t want to miss.

Behind The Viral Jingle: Romeo's Dr Pepper Moment

Send us Fan Mail [https://www.buzzsprout.com/2438432/fan_mail/new] Want to hear these insights and more in person? Creator Economy Live is landing in Manchester 29 - 30 April. Save 20% on your ticket with code CELPOD20 and register today! [https://url.uk.m.mimecastprotect.com/s/gaKjCR6ywcER4ARuPi1S1CPLw?domain=forms.reg.buzz] When a simple jingle turns into a national commercial, you know something big happened. In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Romeo—the creator behind the viral “Dr Pepper Baby, it’s good and nice!” moment that took the internet by storm. What started as a spontaneous post quickly exploded across social media, ultimately landing Romeo in a major Dr Pepper commercial during the college football national championship and launching her creator career into overdrive. Romeo joins the show to share the full story: - The backstory before the viral moment - What it felt like watching the post explode online - How brands started flooding their inbox - The whirlwind of media appearances—from the Jennifer Hudson Show to national TV - What’s next as they build a long-term career in the creator economy Plus, Keith and Brendan break down the latest creator economy news—from TikTok’s rise as a search engine to Instagram’s controversial “shop the look” dupes and why nearly half of creators plan to launch their own brands. If you want to understand how one viral moment can turn into a career—and what it means for brands and creators—this episode is a must-listen. 🎧

Christina Le on LinkedIn Influence, Slate’s Marketing Playbook & the Future of B2B Creators

Send us Fan Mail [https://www.buzzsprout.com/2438432/fan_mail/new] This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn. Christina has built a powerful personal brand while leading marketing for one of the fastest-growing creative tools used by social media managers. In this episode, she shares how she developed her own content strategy across platforms, the thinking behind Slate’s marketing approach, and what it’s like to operate as both a creator and the person writing checks to creators. The conversation dives into the evolving world of B2B influencer marketing, whether creator rates are getting out of control, and what brands still aren’t paying attention to heading into 2026. Plus, Keith and Brendan break down the latest creator economy news — from Snapchat testing creator subscriptions to AI video competition heating up — and wrap up with Creator and Brand of the Week.