Creator Finance
SIGN UP FOR THE CREATOR FINANCE MASTERCLASS ✅ https://www.creatorfinance.co.uk/4-day-masterclass-landing Jonny Davies at Sixteenth is the man behind HUGE creators such as Ali Abdaal, Simon Squibb and Max Klymenko. In this episode, he'll break down... ✅ When you should consider management ✅ What he sees from top-tier creators on how to monetise ✅ The steps you can take so that you land the right manager ✅ The key questions to discuss with prospective management LINKS TO SIXTEENTH AND JONNY https://www.sixteenth.co/ Jonny's LinkedIn: https://uk.linkedin.com/in/jonathan-a-w-davies TIMECODES 0:00 - The opportunity for B2B creators 06:24 - The difference between managers and agents 8:55 - What should a creator expect from a manager? 10:40 - What key questions should a creator ask a prospective manager? 12:09 - An overview of the first meeting with a manager 14:20 - The value of a CORE audience 18:52 - Creator monetisation 22:22 - The Power of the List & Creators Building Businesses 23:37 - Sponsorships 24:00 - Should creators start businesses? 27:15 - At what point should a creator take on management? 30:10 - What should a creator AVOID from a manager? 32:4- What does a bad experience look like with a manager? 33:18 - Contractual things to watch out for… 35:43 - Mapping the creator ecosystem 36:32 - The importance of a generalist 38:00 - What is ‘good influence’? 40:00 - Why Sixteenth use a ‘brand directory’ with creators 44:05 - The difference between the influencer industry and the creator economy 46:33 - The standard cadence of brand deals 48:15 - Start to finish of a brand journey 49:30 - Why the deal doesn’t end when the contract is signed! 51:00 - Why process matters so much in brand deals 54:00 - How Jonny achieved his dream manager role 56:00 - The Future Opportunities of the Creator Economy 59:11 - What keeps creators up at night 1:02;11 - Who Jonny looks up in the creator economy RISK WARNINGS As always, this is information and discussions on money and is NOT a substitute for financial advice. With any investing, your capital is at risk. Past performance is no guarantee of future results. All content is being provided for informational purposes only and should not be considered to be financial advice. Tax legislation can change and those changes can be retrospective. No investment decisions should be made solely based on the information in any of these videos or blog posts. Please take advice specific to you.
4 episodios
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