Critical Communications

Rural Health's Quiet Crisis

In healthcare, visibility shapes outcomes. For the 64 million Americans who rely on rural health systems, their specific needs are often sidelined in policy debates. In the second episode of Critical Communications: Lessons From Healthcare, our #LLYCIDEAS podcast, Don Hunt and Bridget Haeg talk with Rachael Sherard and Kim Malsam-Rysdon of Avera Health to explore "Rural Health’s Quiet Crisis." They discuss the policy and financial challenges facing rural providers and what it takes to make rural health a central pillar of the national policy conversation. Bridging the gap between rural reality and national discourse requires more than just awareness; it requires strategic visibility.

Medicaid Cuts & Mental Health Messaging

In the first episode of Critical Communications: Lessons From Healthcare, our new #LLYCIDEAS podcast produced by the Corporate Affairs U.S. team, @Don Hunt and @Bridget Haeg sit down with @Robert Sheehan to unpack the real implications of Medicaid cuts under the One, Big, Beautiful Bill and what it takes to make policymakers listen to the human side of the story! In a time defined by polarization and misinformation, clarity is leadership. That’s what it means to be #PartnersforWhatsNext.