Deal Makers (& Fakers)
€75 MRR, 3 paying customers and 15,000 signups going nowhere. Then a startup pivot changed everything. I sat down with Florian, co-founder of Weavely, on the latest episode of Deal Makers (& Fakers). He walked me through the exact mechanics of raising €900K as a four-person team from Brussels and then going on to raise €1.2M total. No warm Silicon Valley network. Just a founder who treated fundraising the way he treated products as a researcher. Methodically. The numbers that forced the pivot: * €75 monthly recurring revenue * 3 paying customers * 15,000 signups, but only 400 monthly actives What happened when Weavely pivoted? 30% of users were using a Figma design tool for forms — nobody asked for it. Florian followed the signal. That wrong usage became the entire company. They pivoted, rebuilt and raised €1.2M total. The capital raising grind: * 60 investor conversations → 15 pitches → 3 angels → 1 VC said yes His investor update secret: Florian sends quarterly updates to EVERY VC he's spoken with — even the ones who said no, especially when the numbers are bad. If you only share wins, investors don't trust you. One VC said the market was too competitive and he had no moat. Florian's response: "You're right. The moat is thin. But this team built a product-led growth engine that works. And we're still here." That closed the deal. The market most founders are overlooking: $700M–$800M in 2026, expected to grow to $1.9B by 2035. AI-native forms and workflows — massive and still early. If you're building in a crowded niche or still trying to educate users instead of listening to them, this episode will change how you think. I'm Niclas, building spectup into a new kind of capital advisory. We connect high-potential companies with the right investors. Reach out → spectup.com [https://spectup.com]
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