DEEP DIVE INTO BUSINESSES

Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online

Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business. TImestamps: 00:50 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=0m50s] Molekule’s Backstory 2:16 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=2m16s] How To Sell High-Ticketed Products Like Molekule 4:56 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=4m56s] Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List. 5:40 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=5m40s] ViralSweep App For Creating Giveaways & Sweepstakes 6:22 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=6m22s]When Your Product Needs To Be Backed by Science / Proof To Build Credibility 8:49 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=8m49s]Why Influencers Are Better Than Paid Media As A Startup Brand 9:50 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=9m50s] UGC is performing better than anything else 10:11 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=10m11s]Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It 12:52 [https://deep-dive-into-businesses.simplecast.com/episodes/molekules-secret-sauce-in-selling-high-ticketed-price-items-online?t=12m52s] Creating Educational Content Around The Brands Main Product ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. [https://www.twitter.com/mskopak] ABOUT SEAN AZARI: In 2015, I started a creative ad agency called Breakthrough Social [https://breakthrough.social/] that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories [https://www.rebhorndesign.com/?utm_source=podcast&utm_medium=deepdiveintobusinesses] 📣 Join Rebhorn's Clubhouse on Discord [https://discord.gg/djgwK9BP99] My Other Social Channels: INSTAGRAM [https://www.instagram.com/sean_azari/] FACEBOOK [https://www.facebook.com/azarimedia/] SNAPCHAT [https://www.snapchat.com/add/sean_azari] TWITTER [https://www.twitter.com/sean_azari] 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps: 00:45 [https://deep-dive-into-businesses.simplecast.com/episodes/popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales?t=0m45s] How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign 4:16 [https://deep-dive-into-businesses.simplecast.com/episodes/popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales?t=4m16s] How PopSocket Piggy Backed On Another Business To Invent A New Product. 6:12 [https://deep-dive-into-businesses.simplecast.com/episodes/popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales?t=6m12s] Q&A Tactic w Influencers & Using That As A Series To Tell A Story 8:50 [https://deep-dive-into-businesses.simplecast.com/episodes/popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales?t=8m50s]Identify Your Proof of Concept3 9:12 [https://deep-dive-into-businesses.simplecast.com/episodes/popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales?t=9m12s] How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World 10:05 [https://deep-dive-into-businesses.simplecast.com/episodes/popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales?t=10m5s] Other eCommerce Brands That We Seen Implement Personalization Features 11:31 [https://deep-dive-into-businesses.simplecast.com/episodes/popsockets-marketing-secret-sauce-that-led-them-to-1-billion-in-sales?t=11m31s] The Power of Word Of Mouth Marketing ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. [https://www.twitter.com/mskopak] ABOUT SEAN AZARI: In 2015, I started a creative ad agency called Breakthrough Social [https://breakthrough.social/] that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories [https://www.rebhorndesign.com/?utm_source=podcast&utm_medium=deepdiveintobusinesses] 📣 Join Rebhorn's Clubhouse on Discord [https://discord.gg/djgwK9BP99] My Other Social Channels: INSTAGRAM [https://www.instagram.com/sean_azari/] FACEBOOK [https://www.facebook.com/azarimedia/] SNAPCHAT [https://www.snapchat.com/add/sean_azari] TWITTER [https://www.twitter.com/sean_azari] 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

Viral Methods That Built Dr Squatch’s $100 Million Dollar Brand

In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps: 4:10 [https://deep-dive-into-businesses.simplecast.com/episodes/viral-methods-that-built-dr-squatchs-100-million-dollar-brand?t=4m10s] Use Quizzes To Personalize Customer Purchases 6:00 [https://deep-dive-into-businesses.simplecast.com/episodes/viral-methods-that-built-dr-squatchs-100-million-dollar-brand?t=6m0s] Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes. 7:00 [https://deep-dive-into-businesses.simplecast.com/episodes/viral-methods-that-built-dr-squatchs-100-million-dollar-brand?t=7m0s] How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost 9:22 [https://deep-dive-into-businesses.simplecast.com/episodes/viral-methods-that-built-dr-squatchs-100-million-dollar-brand?t=9m22s] Setup A Few Different Welcome Flows Depending On Where Someone Signed Up 11:11 [https://deep-dive-into-businesses.simplecast.com/episodes/viral-methods-that-built-dr-squatchs-100-million-dollar-brand?t=11m11s]Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website 13:23 [https://deep-dive-into-businesses.simplecast.com/episodes/viral-methods-that-built-dr-squatchs-100-million-dollar-brand?t=13m23s] Setup Your TIkTok Commerce Account 14:44 [https://deep-dive-into-businesses.simplecast.com/episodes/viral-methods-that-built-dr-squatchs-100-million-dollar-brand?t=14m44s] Dr Squatch Creates Limited Product Drops To Hype Up Exclusivity ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. [https://www.twitter.com/mskopak] ABOUT SEAN AZARI: In 2015, I started a creative ad agency called Breakthrough Social [https://breakthrough.social/] that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories [https://www.rebhorndesign.com/?utm_source=podcast&utm_medium=deepdiveintobusinesses] 📣 Join Rebhorn's Clubhouse on Discord [https://discord.gg/djgwK9BP99] My Other Social Channels: INSTAGRAM [https://www.instagram.com/sean_azari/] FACEBOOK [https://www.facebook.com/azarimedia/] SNAPCHAT [https://www.snapchat.com/add/sean_azari] TWITTER [https://www.twitter.com/sean_azari] 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social [Sean@Breakthrough.Social]

Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets

In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work. Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio [http://bit.ly/DeepDiveIntoBusinessesAudio]) Timestamps: 00:38 [https://deep-dive-into-businesses.simplecast.com/episodes/sleazy-ecommerce-growth-hacks-that-work-blissys-secrets?t=0m38s]Blissy’s Brand 2:15 [https://deep-dive-into-businesses.simplecast.com/episodes/sleazy-ecommerce-growth-hacks-that-work-blissys-secrets?t=2m15s] Finding An Uncompetitive Market 4:00 [https://deep-dive-into-businesses.simplecast.com/episodes/sleazy-ecommerce-growth-hacks-that-work-blissys-secrets?t=4m0s]Using Publications To Create Credibility Around Your Brand 5:50 [https://deep-dive-into-businesses.simplecast.com/episodes/sleazy-ecommerce-growth-hacks-that-work-blissys-secrets?t=5m50s]How To Get Free PR 9:08 [https://deep-dive-into-businesses.simplecast.com/episodes/sleazy-ecommerce-growth-hacks-that-work-blissys-secrets?t=9m8s] How Blissy Added A New Product Line To Increase Their Bottom Line 11:25 [https://deep-dive-into-businesses.simplecast.com/episodes/sleazy-ecommerce-growth-hacks-that-work-blissys-secrets?t=11m25s] A Deceptive Tactic Done By Blissy That Works - Create Your Own PR 13:40 [https://deep-dive-into-businesses.simplecast.com/episodes/sleazy-ecommerce-growth-hacks-that-work-blissys-secrets?t=13m40s] When A Platform Launches A New Feature, Take Advantage 15:14 [https://deep-dive-into-businesses.simplecast.com/episodes/sleazy-ecommerce-growth-hacks-that-work-blissys-secrets?t=15m14s]Schedule Your Instagram Live In Advance & Incentive Your Followers in Joining ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter. [https://www.twitter.com/mskopak] ABOUT ME (SEAN AZARI): In 2015, I started a creative ad agency called Breakthrough Social [https://breakthrough.social/] that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. 👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇 🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories [https://www.rebhorndesign.com/?utm_source=podcast&utm_medium=deepdiveintobusinesses] 📣 Join Rebhorn's Clubhouse on Discord [https://discord.gg/djgwK9BP99] My Other Social Channels: INSTAGRAM [https://www.instagram.com/sean_azari/] FACEBOOK [https://www.facebook.com/azarimedia/] SNAPCHAT [https://www.snapchat.com/add/sean_azari] TWITTER [https://www.twitter.com/sean_azari] 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social [Sean@Breakthrough.Social]

How This Supplement Brand Blew Up Online With 1 Product: Seed’s Marketing Insights

In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio [http://bit.ly/DeepDiveIntoBusinessesAudio]) Timestamps: * 2:55 [https://deep-dive-into-businesses.simplecast.com/episodes/how-this-supplement-brand-blew-up-online-with-1-product-seeds-marketing-insights?t=2m55s]Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does. * 4:50 [https://deep-dive-into-businesses.simplecast.com/episodes/how-this-supplement-brand-blew-up-online-with-1-product-seeds-marketing-insights?t=4m50s]How to Get People To Buy Your Subscription Program * 7:34 [https://deep-dive-into-businesses.simplecast.com/episodes/how-this-supplement-brand-blew-up-online-with-1-product-seeds-marketing-insights?t=7m34s] Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology. * 9:59 [https://deep-dive-into-businesses.simplecast.com/episodes/how-this-supplement-brand-blew-up-online-with-1-product-seeds-marketing-insights?t=9m59s]Create an accountable influencer program that educates. * 14:04 [https://deep-dive-into-businesses.simplecast.com/episodes/how-this-supplement-brand-blew-up-online-with-1-product-seeds-marketing-insights?t=14m4s] SEED uses Proof through Science & Research to strengthen their brand position & product values. * 15:33 [https://deep-dive-into-businesses.simplecast.com/episodes/how-this-supplement-brand-blew-up-online-with-1-product-seeds-marketing-insights?t=15m33s] Showing Proof of How Your Product Works Is Essential