DigitaLee

Podcast de Jarrard Phillips Cate & Hancock

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For healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what’s happening on the web and make sense of it all. Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic’s pioneering adoption of social media and in 2010 founded the Mayo Clinic Social Media Network, an industry-leading global network that helped healthcare professionals and organizations use social media effectively. Jarrard is a strategic communications firm focused exclusively on helping healthcare providers navigate challenging situations, whether it’s recasting their vision and values, partnering with another hospital, attracting and retaining clinicians or figuring out the best ways to increase patient volumes. The goal of this healthcare podcast? To bring a digital perspective to those issues and help healthcare providers effectively leverage all the tools at their disposal – and maybe avoid a few pitfalls along the way. Here’s what that’ll look like: every other week, Lee Aase and David Shifrin will meet to talk about three things: a recent headline covering digital healthcare, an overview of a digital or social media platform – that could be something like highlighting a feature of a well-known platform like Facebook or giving insight into one of the more obscure systems – and then a key tip to take back to your team. Ten minutes, twice a month, to help you get smarter about where to spend your time to give your hospital, health system, clinic or health services company the best possible digital footprint.

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14 episodios

Healthcare at Its Best: MRI on Tuesday, Surgery on Thursday, Home on Friday

Lee Aase is a digital healthcare pioneer and a social media expert. Now, he's a healthcare entrepreneur as co-founder of HELPCare Clinic, a membership-based direct primary care clinic. His current work is particularly relevant for this conversation because we talk about why there hasn't been an episode of DigitaLee recently: Lee's recent back surgery. We discuss how the referral process went, the seamless handoff from his primary care physician to the surgery team at Mayo Clinic. Plus, thoughts on where digital comes into play with a good streamlined care continuum.

31 de ago de 2022 - 13 min

12: Poetry vs Prose

This week on DigitaLee, David Shifrin and Lee Aase talk about a potential reset in the startup economy, some of the digital apps and therapeutics that are making care more efficient regardless of the economic outlook, and then notes for healthcare provider organizations looking to implement or partner with those digital health tools.

20 de jul de 2022 - 12 min

11: Crypto scams on LinkedIn and tracking pixels on hospital websites

This week on DigitaLee, David Shifrin and Lee Aase talk about digital security in two forms. First, the general trend of hackers and scam artists constantly finding new ways to snag your info...and money. These days it's a cryptocurrency scam on LinkedIn that's costing people tens of thousands of dollars. The second things is the recent news that many hospitals have tracking pixels placed not just on their websites but on their patient portals. That's bad news and a bad look when it comes to healthcare marketing and, most importantly, patient privacy.

6 de jul de 2022 - 11 min

10: Norman Rockwell Meets the Jetsons

This week, we're doing something a bit different. We keep referencing the fact that, after retiring from the Mayo Clinic, Lee Aase now spends his time as a healthcare entrepreneur. And we've mentioned the clinic that he and a physician friend started. But what, exactly, are they up to? How is Lee's work today informed by his two-plus decades in healthcare working on connecting the digital and physical elements of the industry to deliver better care? That's today's conversation. We look at the new venture, called HELPCare Clinic [https://helpcare.health], and talk about the why and how of this membership model of primary care. https://helpcare.health

22 de jun de 2022 - 14 min

9: Marcom's role helping healthcare address gun violence

This week, former head of social and digital at Mayo Clinic Lee Aase and Jarrard's David Shifrin talk about recent mass shootings, including those in medical facilities in Dayton and at St. Francis in Tulsa. We're horrified by what's happening, and there's so much to deal with here, but because this podcast is focused on helping healthcare marketing teams in their roles as the voice of the organization, we talk about some things that digital marketing and communications pros can do to help guide messages around the issue of gun violence. And, maybe reduce some of the criticism that often follows any kind of difficult situation. Don't forget to subscribe, share, rate, and review and be sure to check out everything we've got from jarrardinc.com [jarrardinc.com]

8 de jun de 2022 - 11 min

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