E122: What Direct Sellers Don’t Know About the DSA (And Why It Matters)

E125: Instagram Secrets, Substack & Selling from the Soul with Sue B. Zimmerman

Lisa and Susan sit down with Sue B. Zimmerman [https://www.instagram.com/suebzimmerman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] — The Instagram Expert — for a no-fluff conversation about building a business on Instagram in 2026. Sue B. breaks down her boss bio framework, explains how each part of Instagram serves a different purpose, and shares why the DM is where the real money is made. She also opens up about her new Substack community, Soulful Selling Sisterhood [https://substack.com/@suebzimmerman?r=2wb5tr&utm_medium=ios&utm_source=profile], and why she's more energized about her business now than ever. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare [https://lisaduck.com/cinchshare] 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit: French Morning Music by CreatorMix.com ⚠️ Some links are affiliate links. I may earn a small commission at no extra cost to you. Educational purposes only.

E124: How to Host an Online Party on Your Website Instead of Facebook

Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up. Sponsored by CinchShare — try FREE for 30 days 👉 https://lisaduck.com/cinchshare/ [https://lisaduck.com/cinchshare/] 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

E123: Top 10 Blogs Every Direct Seller & Small Business Owner Needs on Their Website

Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how. Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and Industry Beliefs. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

E122: What Direct Sellers Don’t Know About the DSA (And Why It Matters)

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer sit down with Dave Grimaldi to give an inside look at how the Direct Selling Association advocates for and protects the direct selling industry. From navigating government regulations and protecting independent contractor status to educating sellers on compliance, income claims, and ethical business practices, Dave shares how DSA works behind the scenes to safeguard opportunities for direct sellers across North America and beyond. The conversation highlights the power of story sharing in influencing lawmakers, the importance of integrity in building a sustainable business, and why direct selling continues to offer flexible income opportunities for real people. This episode is a must-listen for anyone in direct sales who wants to better understand the industry, stay informed, and feel empowered about the work they do. Share your story with DSA - At Some Point, You Made a Choice. Why you chose direct selling matters. 👉 https://www.dsa.org/submit-my-story [https://www.dsa.org/submit-my-story] #DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence. Try CinchShare free for 30 days at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare]. Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode. Want to be a guest? Share your story at lisaduck.com/podcast-guest [http://lisaduck.com/podcast-guest] 🔗 More from Lisa: lisaduck.com/its-me-lisa [http://lisaduck.com/its-me-lisa] 🔗 More from Susan: susanlarimer.com/its-me-susan [http://susanlarimer.com/its-me-susan] Music: French Morning by CreatorMix.com [http://CreatorMix.com] Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

E121 YouTube Strategy For Beginners

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer break down a powerful YouTube growth strategy for 2026 inspired by Think Media and Sean Cannell, sharing the “8 Rs” framework to help direct sellers and small business owners build profitable YouTube channels. From reverse engineering your content for income through affiliate marketing and digital products, to researching the right keywords your audience is actually searching, this episode walks through how to record authentic videos, release content strategically, and use YouTube as a long-term search engine for business growth. Lisa and Susan also highlight the importance of reviewing analytics, repeating what works, and repurposing long-form videos into social media posts, emails, and blogs. If you’re a direct seller looking to grow on YouTube, generate leads, and create consistent content without burnout, this episode is packed with practical tips to help you get started and stay consistent. #DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare   This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence.   Try CinchShare free for 30 days at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare].  Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode.  Want to be a guest? Share your story at lisaduck.com/podcast-guest [http://lisaduck.com/podcast-guest]  🔗 More from Lisa: lisaduck.com/its-me-lisa [http://lisaduck.com/its-me-lisa] 🔗 More from Susan: susanlarimer.com/its-me-susan [http://susanlarimer.com/its-me-susan]  Music: French Morning by CreatorMix.com [http://creatormix.com/] Think Media - If I Started a YouTube Channel in 2026, I'd Do This 👉  [https://youtu.be/QB26WVge0s8?si=KG5w_eLjvNwx23xc]YouTubeIf I Started a YouTube Channel in 2026, I'd Do This [https://youtu.be/QB26WVge0s8?si=KG5w_eLjvNwx23xc]  Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.   This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.