Direct Sales: the Other 99% Podcast

E123: Top 10 Blogs Every Direct Seller & Small Business Owner Needs on Their Website

Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how. Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and Industry Beliefs. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

E122: What Direct Sellers Don’t Know About the DSA (And Why It Matters)

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer sit down with Dave Grimaldi to give an inside look at how the Direct Selling Association advocates for and protects the direct selling industry. From navigating government regulations and protecting independent contractor status to educating sellers on compliance, income claims, and ethical business practices, Dave shares how DSA works behind the scenes to safeguard opportunities for direct sellers across North America and beyond. The conversation highlights the power of story sharing in influencing lawmakers, the importance of integrity in building a sustainable business, and why direct selling continues to offer flexible income opportunities for real people. This episode is a must-listen for anyone in direct sales who wants to better understand the industry, stay informed, and feel empowered about the work they do. Share your story with DSA - At Some Point, You Made a Choice. Why you chose direct selling matters. 👉 https://www.dsa.org/submit-my-story [https://www.dsa.org/submit-my-story] #DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence. Try CinchShare free for 30 days at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare]. Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode. Want to be a guest? Share your story at lisaduck.com/podcast-guest [http://lisaduck.com/podcast-guest] 🔗 More from Lisa: lisaduck.com/its-me-lisa [http://lisaduck.com/its-me-lisa] 🔗 More from Susan: susanlarimer.com/its-me-susan [http://susanlarimer.com/its-me-susan] Music: French Morning by CreatorMix.com [http://CreatorMix.com] Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

E121 YouTube Strategy For Beginners

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer break down a powerful YouTube growth strategy for 2026 inspired by Think Media and Sean Cannell, sharing the “8 Rs” framework to help direct sellers and small business owners build profitable YouTube channels. From reverse engineering your content for income through affiliate marketing and digital products, to researching the right keywords your audience is actually searching, this episode walks through how to record authentic videos, release content strategically, and use YouTube as a long-term search engine for business growth. Lisa and Susan also highlight the importance of reviewing analytics, repeating what works, and repurposing long-form videos into social media posts, emails, and blogs. If you’re a direct seller looking to grow on YouTube, generate leads, and create consistent content without burnout, this episode is packed with practical tips to help you get started and stay consistent. #DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare   This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence.   Try CinchShare free for 30 days at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare].  Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode.  Want to be a guest? Share your story at lisaduck.com/podcast-guest [http://lisaduck.com/podcast-guest]  🔗 More from Lisa: lisaduck.com/its-me-lisa [http://lisaduck.com/its-me-lisa] 🔗 More from Susan: susanlarimer.com/its-me-susan [http://susanlarimer.com/its-me-susan]  Music: French Morning by CreatorMix.com [http://creatormix.com/] Think Media - If I Started a YouTube Channel in 2026, I'd Do This 👉  [https://youtu.be/QB26WVge0s8?si=KG5w_eLjvNwx23xc]YouTubeIf I Started a YouTube Channel in 2026, I'd Do This [https://youtu.be/QB26WVge0s8?si=KG5w_eLjvNwx23xc]  Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.   This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

E120: Why Relying on Likes and Comments Is Killing Your Social Media Confidence

Feeling overwhelmed by social media? In this episode, Lisa and Susan talk about how to choose the right platform for your business without trying to be everywhere at once. They share how to identify where your ideal customer is, match your product to the best platform, and focus on what actually works. They also explain why analytics matter more than likes and how to avoid burnout by simplifying your social media strategy. Takeaways * You do not need to be on every social media platform—focus on one or two where your ideal customer already spends time. * Likes and comments are not the best measure of success. Check your analytics like reach, saves, shares, and website clicks to see what’s really working. * Your ideal customer matters more than your product category. Just because “everyone eats” or “everyone needs skincare” doesn’t mean everyone is your buyer. * Choose platforms that match both your product and your personality. If you hate being on camera, blogging, voiceovers, or YouTube tutorials may be a better fit than TikTok dances. * Commit to a platform for at least 30 days before deciding if it works. Consistency and tracking results are key to knowing what’s actually helping your business grow. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare].   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube [https://www.youtube.com/@theother99podcast] Interested in being a guest? Share your story here [https://lisaduck.com/podcast-guest/] ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com [https://lisaduck.com/its-me-lisa/]  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com [https://susanlarimer.com/its-me-susan/] Watch Episode 106! [https://spotifycreators-web.app.link/e/PyRY5Gq0Q2b] Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

E119 Building Efficient Business Systems: Lessons from a Corporate Dropout

Join co-hosts Lisa Duck and Susan Larimer as they talk with Mia Copeland about how she leverages systems, tools, and personal branding to streamline her real estate and coaching businesses. This episode offers actionable insights for entrepreneurs looking to build sustainable, stress-free businesses using practical systems and smart tech.   Takeaways: * Systems help create freedom in your business by reducing stress, saving time, and removing the need to constantly figure out what to do next. * The best system is the one you will actually use, whether that is Boards, Canva, Google Drive, AI, or even pen and paper. * You do not have to run your business the same way as everyone else. Your systems should fit your personality, workflow, and the way you naturally work best. * Start small instead of trying to build every system at once. Focus on one area like onboarding, follow-up, or content planning and improve it step by step. * A strong client experience comes from intentional systems that guide people from first contact through follow-up and relationship building. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare].   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube [https://www.youtube.com/@theother99podcast] Interested in being a guest? Share your story here [https://lisaduck.com/podcast-guest/] ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com [https://lisaduck.com/its-me-lisa/]  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com [https://susanlarimer.com/its-me-susan/] Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!