Edge of Excellence: Empowering People to Shape the Future
We all live inside stories, about who we are, what we're capable of, and what's "realistic." But what if those stories aren't fixed? In this episode of Edge of Excellence, hosts Jess DeForge and Bryon Beilman sit down with Dora Farkas, Ph.D. [https://www.linkedin.com/in/dorafarkas/], Director of Business Development at Connex Ecommerce [https://connexecommerce.com/], author, storyteller, and leadership advisor, to explore how intuition and narrative drive meaningful change in careers, leadership, and life. Dora shares how she built a six-figure consulting business as a stay-at-home mom, what her experience with mental health during her Ph.D. taught her about trusting herself, and how she helped a B2B company shift from a product-focused pitch to a compelling human story. She also opens up about her fiction trilogy — Choice and Lost Illusion — and what she's discovering as she writes the third book. This conversation covers the neuroscience behind intuition, the strategic power of storytelling, and practical ways to access both, whether you're leading a team, navigating a pivot, or just ready to rewrite your own narrative. Dora's Links * DoraFarkas.com [https://dorafarkas.com/] Dora's Books * "The Smart Way" to Your PhD [https://www.amazon.com/Smart-Way-Your-Ph-D-Graduates/dp/0982109202] * Choice [https://www.amazon.com/Choice-Dora-Farkas-ebook/dp/B0CV91SVRG] * Lost Illusion [https://www.amazon.com/Lost-Illusion-Choice-Dora-Farkas/dp/B0FN86YZLV/] * The $20 SaaS Company [https://www.amazon.com/20-SaaS-Company-Figures-without-ebook/dp/B096SW23Z8/ref=sr_1_1?crid=3JDJC0JLHK190&dib=eyJ2IjoiMSJ9.YqWP9vVYml_fGffNqEDl5Q.gJQ5Dg2pNILeg7GsiwNmj4E2Cj1ImQQm2Zz7UICT-qQ&dib_tag=se&keywords=the+%2420+SaaS+company&qid=1776176262&s=digital-text&sprefix=the+20+saas+compan%2Cdigital-text%2C134&sr=1-1]
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