159. Why Business Builders Take Longer to Recruit

167. The 4 Elements Every Successful Selling Event Needs

In this episode, we're breaking down the four elements every successful selling event should include: fun, an experience for the guests, a live segment, and a referral system. Whether you do home parties, workshops, vendor events, or live selling, these principles will help you create stronger customer relationships, generate higher sales, get more bookings,  and increase your recruit leads during and after the event. In this episode, you'll learn: * Why fun is a strategy * Why live events consistently outperform prerecorded presentations * How creating an experience helps customers remember you and refer you to others * Why every event should include a referral strategy * How to think beyond sales and use each event to build your customer base and recruiting pipeline * Why hosted events are one of the most powerful business-building tools available to direct sellers If you want to learn how to use parties to meet new customers and get sales, repeat orders, and recruit leads, check out Your Next 20 Customers. [https://www.kellynorthcott.com/newcustomers] RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott [https://www.instagram.com/kellydnorthcott] Get your questions answered on the podcast: ask them by filling out this form [https://forms.gle/JSv3ro7wZPy94jhY7] Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops [https://www.facebook.com/groups/directsalesworkshops]  Learn more about my programs: https://www.kellynorthcott.com/learn [https://www.kellynorthcott.com/learn]

166. Are Facebook parties really dead?

Are Facebook parties really dead? Not exactly. The problem isn't that virtual events don't work. The problem is that most direct sellers are still using a format that stopped working years ago. In this episode, I introduce the four essential elements that every successful selling event needs, whether it's in person, on Zoom, live on social media, or another format. Then I use those four elements to evaluate the traditional Facebook party and explain why so many consultants are struggling to get results from it. If you've been relying on Facebook parties, text parties, or any event that feels like it's getting harder to get results, this episode will help you understand why and what needs to change. In this episode, you'll learn: * The four elements every successful selling event needs * Why parties are not dead if you do them right * Why traditional Facebook parties are no longer effective * How to evaluate any selling event using a simple scoring system * Why fun and guest experience matter more than most people realize * The role of live interaction in creating connection and trust * Why every event needs a built-in referral system * How outdated event formats hurt recruiting, bookings, and customer growth * Why your events should build your business, not just generate sales If you want your selling events to create new customers, future bookings, repeat business, and recruiting opportunities, this episode will help you see your events through a completely different lens. And if you want to learn how to use parties to meet new customers and get sales, repeat orders, and recruit leads, check out Your Next 20 Customers. [https://www.kellynorthcott.com/newcustomers] RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott [https://www.instagram.com/kellydnorthcott] Get your questions answered on the podcast: ask them by filling out this form [https://forms.gle/JSv3ro7wZPy94jhY7] Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops [https://www.facebook.com/groups/directsalesworkshops]  Learn more about my programs: https://www.kellynorthcott.com/learn [https://www.kellynorthcott.com/learn]

165. Are Parties Really Dead?

Everyone says parties are dead, but I disagree. In fact, I think it's time to bring them back. In this episode, I explain why hosted events are still the most effective, efficient, and predictable way to build a direct sales business, and why relying primarily on social media is slowing down your growth. We'll talk about why parties are easier to learn, teach, and replicate, and why they create better customers, stronger recruiting pipelines, and more confident team members than a business built on posting alone. If you've been told that parties are old school or you've never really learned how to do one, this episode will help you see them in a completely different way. In this episode, you'll learn: * Why hosted events still outperform social media * Why easy doesn't always mean effective * How parties accelerate customer acquisition and recruiting * Why guests come to events with a buying mindset * How hosted events build trust faster than social media * Why parties are easier to teach * How hosted events provide instant feedback that improves your business * Why parties are more predictable than social media * How to use parties to launch and train new team members * Why social media should support your business, but not be your primary customer acquisition strategy If you're ready to build a business that doesn't depend on the algorithm, this episode will show you why hosted events deserve to be at the center of your customer acquisition system. And if you want to learn how to use parties to meet new customers and get sales, repeat orders, and recruit leads, check out Your Next 20 Customers. [https://www.kellynorthcott.com/newcustomers] RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott [https://www.instagram.com/kellydnorthcott] Get your questions answered on the podcast: ask them by filling out this form [https://forms.gle/JSv3ro7wZPy94jhY7] Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops [https://www.facebook.com/groups/directsalesworkshops]  Learn more about my programs: https://www.kellynorthcott.com/learn [https://www.kellynorthcott.com/learn]

164. Why Posting More Won't Increase Your Sales

Most direct sellers think they have a sales problem. In reality, they have a customer acquisition problem. In this episode, I explain why posting more on social media isn't the answer to declining sales, engagement, or team growth. Social media can support your business, but it was never designed to be its primary fuel source. We'll talk about customer lifecycles, why every business needs a steady stream of new customers, and how customer acquisition impacts every area of your business, including retention, recruiting, leadership development, and long-term growth. I also explain why hosted events remain the most effective customer acquisition system in direct sales and why they outperform social media in generating new customers, referrals, bookings, and recruiting leads. In this episode, you'll learn: * Why posting more on social media won't solve a sales problem * The real reason sales eventually level off * How customer lifecycles impact every direct sales business * Why new customers are the fuel that powers growth * The four foundational pillars of a successful business * Why customer acquisition must come before recruiting and leadership * The difference between followers and customers * Why social media is an unreliable source of new customers * What makes hosted events so effective * How hosted events create sales, referrals, bookings, and recruiting leads * Why your customer base is also your recruiting pipeline * How to build a reliable system that consistently brings new people into your business If you want more sales, more recruits, more bookings, and more momentum, stop focusing on posting more and start focusing on getting more new customers. Everything else grows from there. RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott [https://www.instagram.com/kellydnorthcott] Get your questions answered on the podcast: ask them by filling out this form [https://forms.gle/JSv3ro7wZPy94jhY7] Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops [https://www.facebook.com/groups/directsalesworkshops]  Learn more about my programs: https://www.kellynorthcott.com/learn [https://www.kellynorthcott.com/learn]

163. Why New Direct Sellers Shouldn't Recruit Right Away

This conversation challenges one of the most common beliefs in direct sales: that new consultants should start recruiting immediately and that being "just one step ahead" is enough to lead someone else.  I’ve never agreed with this, and in this episode, I explain why and what I’d do if I were in the field. We'll talk about why selling, recruiting, leadership, and training are all separate skills, why they should be learned in a natural progression, and why strong customer acquisition should be the foundation of every team-building strategy. In this episode, you'll learn: * Why I don't believe new direct sellers should focus on recruiting immediately * The difference between recruiting people and developing business builders * Why results are not always an indication of skill * How rushing the learning process creates long-term problems * Why customer acquisition and selling should come before recruiting * The dangers of relying on uplines to do your recruits' businesses for them * How to use the principles of learning to onboard and train new team members * Why structured onboarding creates stronger, more independent consultants * How to teach team building without overwhelming new recruits * Why opportunity events should be part of every leader's system If we want more successful direct sellers, we need to stop throwing people into the deep end and start teaching skills in ways that build confidence, competence, and long-term success. RESOURCES: Instagram: https://www.instagram.com/kellydnorthcott [https://www.instagram.com/kellydnorthcott] Get your questions answered on the podcast: ask them by filling out this form [https://forms.gle/JSv3ro7wZPy94jhY7] Free Facebook Community: https://www.facebook.com/groups/directsalesworkshops [https://www.facebook.com/groups/directsalesworkshops]  Learn more about my programs: https://www.kellynorthcott.com/learn [https://www.kellynorthcott.com/learn]