How Michael Erath Uses Books to Build Business Authority

Books That Build Authority with Bill Cates

In this episode, we sit down with Bill Cates, bestselling author and acclaimed speaker, to discuss how writing a book can build authority, create new opportunities, and grow your business.Bill shares lessons from more than three decades of helping financial advisors and entrepreneurs turn their expertise into impact. The conversation explores how a book can help you clarify your message, increase confidence, attract clients, and open the door to speaking opportunities.

Protecting Your Book and Your Rights with Keren Eldad

In this episode, host Melanie Johnson welcomes acclaimed author and coach Karen Eldad to share her candid and empowering journey through the highs and lows of publishing. Karen reveals the challenges she faced when her publisher went bankrupt, how she safeguarded her rights, and the crucial business decisions that helped her regain control over her work. Together, they dive into the reality of modern authorship—including the importance of print-on-demand, building a book as an engine for your business, and transforming setbacks into opportunities for growth.

Turning Life Lessons Into Legacy with Martha Daniel

In this episode, Jen Foster welcomes trailblazing entrepreneur, cybersecurity innovator, and international bestselling author Martha Daniel to the Elite Publishing Podcast. Martha takes us through her unexpected path to authorship, from encouragement by loved ones, to the pivotal decision to work with Elite Online Publishing on her memoir, “You Gotta Have Guts.” She shares lessons learned from collaborating with editors and book coaches, how she navigated setbacks on her writing journey, and what it means to inspire others as a speaker and author.

Turning Your Book Into a Platform with Doug Noll

In today’s episode, we sit down with Doug Knoll, a seasoned author and conflict resolution expert who shares his journey from trial lawyer to prolific writer of five books, including his upcoming release, "Empathy Leadership." Doug Knoll dives into the strategic decisions behind book publishing—revealing what it takes to find your audience, stand out in a crowded market, and why marketing is truly 99% of the work after the manuscript is complete.

Turning Art Into a Profitable Business With Tim Packer

In today's episode, Melanie sits down with acclaimed artist and author Tim Packer, who shares his inspiring journey from building a successful art career to empowering fellow artists through education and self-publishing. After overcoming life-threatening health challenges, Tim became determined to leave a legacy by helping artists not only master their craft but also succeed financially. He discusses the process behind his self-published book, "You Can Sell Your Art," the importance of community feedback, and the strategic marketing tactics that propelled his launch to bestseller status.