Esade Marketing Club

Presenting "Adonis Lab", a skincare brand designed for men by ESADE student entrepreneurs

Today, the EMC podcast is back focusing on entrepreneurship, more specifically giving a platform for ESADE entrepreneurs to share their journeys and experiences in building a company. Teo Prat and Sergi Roura are two aspiring entrepreneurs currently in their third year in Business Administration at ESADE Ramon Llull University. For the last 6 months, they have been building their skincare brand called "Adonis Lab" and they are now ready to release their products, specifically designed for men (available in Spain). They take the time today to discuss their inspirations, their fervent belief in the power of a community to build a successful brand, and most importantly their vision for their place as pioneers in the men-centric skincare industry. They have great ambitions and are launching very soon. Be sure to be on the lookout for the details of their launch event by following their socials! Hope you enjoy the episode. Website: adonis-lab.com [https://adonis-lab.com/password] Instagram: @adonislab LinkedIn - Teo: https://www.linkedin.com/in/teo-prat-34710b133/ [https://www.linkedin.com/in/teo-prat-34710b133/] LinkedIn - Sergi: https://www.linkedin.com/in/sergi-roura-sabat-276434146/ [https://www.linkedin.com/in/sergi-roura-sabat-276434146/]

The Future of Branding - Oriol Iglesias

"The balance of consistency and innovation in marketing is the key to remaining relevant while keeping a brand identity" In today's globalized and socially conscious world, more and more consumers are demanding that companies take responsibility for their impact on society and the environment. As a result, companies are increasingly adopting a brand management strategy that emphasizes their social responsibility, as well as their bottom line. What does it mean to be a conscientious brand? How to become one? What challenges does that imply? In this episode, we will explore the concepts of "brands with a conscience" and discuss how companies can balance profit and social responsibility. We also adress the notions of brand desirability and identity. What makes a brand attractive to consumers? Find all the answers to these questions and much more in this episode. Whether you are a brand manager, marketer, or business owner, this episode will provide you with valuable insights and inspiration for better brand management and the keys to building a conscientious brand. Enjoy! . . To find out more on Oriol’s work, you can go to the links below: "Brand Desire" by Oriol Iglesias and Nicholas Ind (2016) amazon link: https://tinyurl.com/3yv9yhdx [https://tinyurl.com/3yv9yhdx] publisher link: https://tinyurl.com/mrxjr5b6 [https://tinyurl.com/mrxjr5b6] "In Good Conscience" by Oriol Iglesias and Nicholas Ind (2022) amazon link: https://tinyurl.com/bddfb3t8 [https://tinyurl.com/bddfb3t8] publisher link: https://tinyurl.com/23s3tffx [https://tinyurl.com/23s3tffx] Oriol's Linkedin page: https://www.linkedin.com/in/orioliglesiasbedos/ [https://www.linkedin.com/in/orioliglesiasbedos/] #BrandsWithAConscience #BrandDesire #BrandManagement #ConnectingCreativeMinds

Insight into Ethical Marketing - Benjamin Blasco

What is mindfulness? What is Petit Bambou's marketing strategy? How is their vision different than most startups? What is being an entrepreneur according to Benjamin? You will find the answer to all these questions and more in this new episode focused on the growing meditation industry and its implications for our lives and innovations in marketing. Hope you enjoy this episode! Guest: Benjamin Blasco (co-founder of Petit Bambou) Website: https://www.petitbambou.com/en/ [https://www.petitbambou.com/en/] Instagram: https://www.instagram.com/petitbambou_fr/?hl=en [https://www.instagram.com/petitbambou_fr/?hl=en] Facebook: https://www.facebook.com/petitbambouzen/ [https://www.facebook.com/petitbambouzen/] #ConnectingCreativeMinds

Insight into Influencer Marketing - Cyprien

In this episode, we talked about influencer marketing with Cyprien, who currently has 2,1 million followers on Tik Tok, and many more on numerous other platforms. Cyprien gave us insight on the inner workings of his current job, what he's learnt so far from being an influencer, and his future career aspirations. We also touch on specific topics relevant to the industry such as mental health issues and sponsorship deals. All of that was capped off by Cyprien letting us know his recipe for success in Influencer marketing. Hope you enjoy this episode! Go check out Cyprien on social media! TikTok: @cyp [https://www.tiktok.com/@cyp?lang=en] Instagram: @itscyp [https://www.instagram.com/itscyp/?hl=en] Youtube: Bryce and Cyp [https://www.youtube.com/c/BryceandCyp] #ConnectingCreativeMinds

UX/UI design - Tamia James

In this episode we sat down and talked to UX/UI designer and Sketch ambassador Tamia James about her journey as a designer, as well as how UX/UI design impacts marketing and what advice she would give aspiring UX/UI designers. Follow her on social media: Instagram: @thereal_mamamia Twitter: @thereal_mamamia Join her Sketch community:https://www.meetup.com/sketch-los-angeles/