Escape 9 to 5
What if the smartest way to escape your 9-to-5… wasn’t quitting right away? In this episode, I’m joined by Gillian Liu, co-founder and CMO of Kiyoko Beauty [https://kiyoko.ca/?srsltid=AfmBOopMMYgVGNnRhmYlMhKcKAdKMM3oqiXVRxUWBkn2BwFjxPD-p36v], a brand on track to reach $10M in revenue. Gillian shares why she kept her 9-to-5 longer than most people would, took a $30K pay cut to create the right conditions for a side hustle, and how patience became her biggest advantage. We talk about: * Building slowly without panic * Why not quitting can be a strategy * Family expectations and non-traditional paths * What it really takes to grow something on your own terms This conversation is for anyone who feels the pressure to rush—but knows deep down that timing matters.
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