F5 Collective Presents Women in Business
Ashley Bradley turned a gap in the eyewear market into Palma Eyewear—all while raising young kids and working from her kitchen table. In just one year, she's built a thriving brand that prioritizes quality, intentional growth, and community over going viral. In this episode, Ashley shares: ✨ Why she started from her kitchen table with a 5-month-old (and why you can too) ✨ How to work with Chinese manufacturers and get designer-quality at accessible prices ✨ The moment she saw a stranger wearing her sunglasses in public ✨ Growing intentionally vs. chasing viral moments and fake followers ✨ Becoming a "jack of all trades" to build a business you're proud of ✨ Why protecting your IP and testing your products matters from day one ✨ Balancing motherhood and entrepreneurship without the guilt Whether you're in fashion, e-commerce, or just dreaming of starting something of your own, Ashley's journey proves that you don't need a perfect setup—you just need to begin. About Ashley Bradley: Ashley is the Co-Founder and Co-Owner of Palma Eyewear, an Australian eyewear and accessories brand offering high-quality, polarized sunglasses at accessible prices. From magazine styling to motherhood to entrepreneurship, Ashley is building a brand that makes women feel confident and amazing. 🕶️ Shop La Palma Eyewear and follow their journey at https://palmaeyewear.com [https://palmaeyewear.com] The growth engine for women who mean business. http://www.f5collective.com [http://www.f5collective.com] 0:00 Opening: I Started from My Kitchen Table 0:25 Introduction: La Palma Eyewear 1:21 Growing Up: Academics & Creatives 1:53 Working for House and Garden Magazine 2:25 Having Children & Career Pivot 2:37 The Gap in the Eyewear Market 2:50 Quality Sunglasses at Accessible Prices 3:30 Working with China: Debunking the Myths 5:00 Highest Quality Materials & Technology 6:17 Independent Testing in Australia 7:30 Protecting Your Investment 8:42 The Motherhood & Business Juggle 9:39 Compartmentalizing: When I'm With My Kids, That's What I Do 10:30 Suppliers, Boxes, Tissue—Everything Comes From Everywhere 11:13 The Bondi Moment: Seeing a Stranger Wear Them 12:10 Design Quality Feels at Accessible Prices 12:38 Growing Intentionally vs Going Viral 13:03 My Son Was 5 Months Old at the Kitchen Table 13:45 Becoming a Jack of All Trades 14:30 Learning Meta Ads, Supply Chain, Everything 15:15 Advice: Just Start. Just Do It. Why Not?
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