FORMATION: A Formula 1 PODCAST
What does it take to build a championship-winning Formula 1 team from day one? And how are global brands like Revolut reshaping what F1 sponsorship really looks like? In this episode, we sit down with Antoine Le Nel, CMO of Revolut, to dive into one of the most exciting new partnerships in Formula 1: Revolut x Audi F1. Recorded during the electric atmosphere of the Australian Grand Prix in Melbourne, we unpack how this collaboration goes far beyond logos on a car... and into fan experiences, fintech innovation, and the future of global sport partnerships. We explore: * Why Revolut partnered with Audi for their Formula 1 debut season * How fintech is transforming fan engagement in F1 * The strategy behind building a “world champion” brand in banking * What fans can expect from Revolut’s in-app F1 experiences, exclusive access, and merch * Audi’s long-term vision to fight for a Formula 1 World Championship by 2030 * Insights into Audi’s driver lineup and early season expectations With 70+ million users globally, Revolut is bringing Formula 1 closer to fans than ever before, and this episode gives you a behind-the-scenes look at how. If you're into Formula 1 2026, Audi F1 Team, F1 sponsorships, fintech in sport, or the business of Formula 1, this is an episode you don’t want to miss. 🎧 Follow/subscribe for weekly F1 race recaps, insider interviews, and behind-the-scenes content from the paddock.
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