Forms of Recreation: Customer Retention
Are you part of a marketing team? You’ve probably heard of Nintendo, the video game and electronics manufacturer founded in Japan in 1889. Listen to host André Brathwaite share the backstory of how founder Fusajiro Yamauchi turned his passion into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Super Nintendo World [Japan [https://www.usj.co.jp/web/en/us/areas/super-nintendo-world], Los Angeles [https://www.universalstudioshollywood.com/web/en/us/things-to-do/lands/super-nintendo-world], and Orlando [https://www.universalorlando.com/web/en/us/epic-universe/worlds/super-nintendo-world]], The Nintendo Museum [https://museum.nintendo.com/en/index.html], and Nintendo Stores [https://www.nintendo.com/us/retail-locations]) and activities (Play Nintendo Tour [https://www.nintendo.com/us/whatsnew/events/play-events/], Nintendo In-Store Events, and Nintendo Live). Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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