Forms of Recreation: Customer Retention
Are you part of a marketing team? You’ve probably heard of Camper, the shoe manufacturer founded in Spain in 1975. Listen to host André Brathwaite share the backstory of Camper, founded by Lorenzo Fluxà, and how he turned his passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including a club called The Walking Society [https://www.camper.com/en_US/content/The-Walking-Society], places such as Casa Camper [https://www.casacamper.com/en/] in walkable cities such as Barcelona and Berlin, and hobby-driven activities such as their Walk, Don't Run challenge [https://www.camper.com/en_US/content/strava] in partnership with Strava. Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers. www.formsofrecreation.com _____ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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