The 12 Most Important Skills in Franchise Development and Key Lessons About Presenting Your Franchise Brand

Communication Tips that Will Help You Connect with Franchise Candidates Faster on the Way to the Sale

Research has shown that seven out of ten marketing messages are misunderstood, mistaken, missed, or just plain messed up in one way or another. What this means is that you must be absolutely clear about what it is that you are asking and what the franchise candidate means by what he or she says they are looking for in order to help him or her find the right franchise to start for them. In this episode, I talk about communication tips you can use to help you better and more quickly connect with franchise candidates. I specifically discuss words you should say and the words you absolutely shouldn't say that automatically disengage you from a prospective franchise candidate when presenting your franchise brand. I also discuss ways to better involve the senses when selling to build trust, create excitement, and cause franchise candidates to want to move forward to the next step of your discovery process.

Dealing with Tough Objections that Stall or Stop Progress in the Franchise Sale

In this episode, I discuss two big ways that franchise candidates hijack the discovery process because of their fears. I also share four specific ways that you can overcome difficult objections that stall or stop progress in the franchise sale. By understanding the language patterns, steps, and tone you must have in the sales process, both you and the franchise candidate will have a clear understanding of what steps should be taken next as you progress towards the sale.

Bad Sales Habits Franchise Candidates Want You to Give Up - Part 3

In this episode, I conclude my discussion of bad sales habits that franchise candidates want you to give up by discussing seven more habits that you can and must avoid in your interactions with others in the franchise sales and discovery process.

Bad Sales Habits Franchise Candidates Want You to Give Up - Part 2

In this episode, I discuss five more bad sales habits that franchise candidates want you to give up and discuss why making those choices in the Discovery Process will yield better results with your franchise sales.

Bad Sales Habits Franchise Candidates Want You To Give Up - Part 1

In this episode, I talk about four bad sales habits that franchise candidates want you to give up as the first part of a three part series where a total of sixteen bad habits will be discussed. Learning how to overcome these bad habits will help you better connect with franchise candidates, eliminate resistance, and express greater empathy to those to whom you are explaining your franchise concept.