Freedom Rx

How To Build A Practice Around Outcomes, Not Appointments (Dr. Bryce Appelbaum)

Justin was born with cerebral palsy, has undergone 10–15 surgeries, and learned to walk three separate times—spending most of his life adapting, compensating, and assuming he had reached his ceiling after being told doctors didn’t know what he would ever be capable of. That changed when he stopped chasing symptoms and began addressing the root cause by working with Dr. Bryce Appelbaum, founder of My Vision First. What followed wasn’t incremental: Justin began seeing entire rooms for the first time, reading hundreds of pages without headaches or fatigue for the first time since his early 20s, carrying a cup of coffee through a café without fear of spilling, and regaining energy, balance, focus, and confidence as his nervous system came out of survival mode. This wasn’t about better eyesight—it was about correcting a lead domino conventional medicine rarely evaluates. In this episode of Freedom Rx, Seth sits down with Dr. Appelbaum and Justin to explore not only Justin’s transformation, but how the same root-cause philosophy applies to building a practice. After years of working 80-hour weeks in a fee-for-service model that capped his impact, Dr. Appelbaum rebuilt his business and care model through Freedom Practice Coaching, removing the bottlenecks that kept him stuck so he could treat patients differently, deliver extraordinary outcomes, and scale his mission. Same principle. Different system. Root-cause work applies to patients—and businesses—alike. 👀 For more information on Dr. Bryce Appelbaum, or to get in touch, head to: IG: https://www.instagram.com/drbryceappelbaum/ [https://www.instagram.com/drbryceappelbaum/] MyVisionFirst: https://myvisionfirst.com/ [https://myvisionfirst.com/] ScreenFit: https://www.screenfit.com/ [https://www.screenfit.com/]

Why Most EHRs Fail Functional Medicine (And What to Use Instead)

Most functional and integrative practices are built around root-cause care, deeper relationships, and long-term healing. But here’s the problem: the majority of EHRs were designed for 7-minute visits and insurance billing - not 60-minute consults, supplement protocols, or membership models. In this episode, Jonathan Dunn, CEO of Cerbo, joins Seth Conger to break down: Why legacy EHRs were never designed for functional or cash-pay care, the hidden time and revenue costs of broken workflows , the 5 key pillars of workflow excellence, and how the right tools make them possible. If your current system is slowing you down, confusing your staff, or limiting your patient experience, this is your invitation to build a better practice - starting with better tools.

Public Speaking: The Trust Accelerator

Most practitioners don’t think of themselves as public speakers. But here’s the truth: every time you explain your care model, guide a group workshop, or host a patient webinar… you’re presenting. And when done right, speaking becomes one of the most powerful ways to attract the right patients, build instant trust—and grow your practice. On this week’s episode of Freedom Rx, I’m joined by our VP of Service, Nicole Collicott, for a powerful conversation on: Why speaking turns ideal prospects into committed patients, how to move through the fear (even if you’ve never done it before), the proven structure we teach to help talks actually convert, and how one talk can create a six-figure shift in just 90 days. Nicole has helped hundreds of our practitioners clarify their voice and message—whether you’re speaking to one person or one hundred. If you’ve ever felt awkward on camera, anxious on stage, or unsure how to pitch your offer… this episode will change how you show up.

What’s Really Stopping Doctors From Charging What They're Worth

Why do so many brilliant doctors undercharge—or avoid the money conversation altogether? In this episode of Freedom Rx, host Seth Conger sits down with Nicole Collicott—former clinic owner, coach, and now VP of Service at FPC—to explore the real reasons practitioners struggle with pricing, sales, and communicating the value of their care. You’ll learn: The mindset shift that helped Nicole go from uncomfortable to confident in sales, why “soft-selling” might be keeping your patients stuck , how to stop undercharging, and the 3 questions every practitioner should ask to reframe their pricing strategy If you’ve ever hesitated to make the ask, this episode will show you how to shift your story, elevate your impact, and finally charge what you're worth—without guilt, fear, or burnout.

Help Your Patients See Their Progress (Literally), With Bradley Davie

Most patients track one number: weight. But that number alone doesn’t tell the full story—and often, it leads to confusion, discouragement, and dropout. In this episode of Freedom Rx, host Seth Conger (COO of Freedom Practice Coaching) is joined by Bradley Davie, functional medicine advocate and Director of Strategic Partnerships at InBody—the industry leader in body composition analysis. Together, they unpack how data—specifically body composition metrics—can radically improve the way you deliver care, retain patients, and grow your practice. Whether you're already using InBody or exploring new ways to engage patients, this conversation will show you how to turn data into momentum.