Fridays 4 Fundraising
Summary In this episode of Fridays 4 Fundraising, Kelly shares a simple yet powerful technique to enhance donor relationships and increase retention—BCC'ing team members on donation autoresponders. She explains how this easy step can foster real conversations, improve engagement, and ultimately boost fundraising success. Links * Check Out Donorbox [https://donorbox.org/?kfl_ln=zdbknju] * Request a Discovery Call [https://www.fromscratchfundraising.com/schedule] * Sign up for How To Fundraise Without Burning Out workshop [https://fromscratch.myflodesk.com/burnout-worshop] Takeaways * Using BCC in autoresponders helps to build relationships by prompting conversations with donors you wouldn't have otherwise. * Improving donor retention requires personalized engagement Chapters 00:00 Welcome to Fridays 4 Fundraising 00:47 Thank You Donorbox! 01:31 This Week's Focus: Optimize Your Thank Yous 04:31 How To Set Up a BCC on your Autoresponder 10:25 Workshop: How to Fundraise Without Burning Outt 13:01 This Week's Assignment: Set up a BCC on your autoresponders Keywords fundraising, donor relationships, autoresponders, donor retention, nonprofit, digital fundraising, relationship building, Kelly McLaughlin, fundraising tips
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