Futures in the Making
⏱️ Episode Timestamps: 00:00 | In this episode 00:21 | Meet Anastasia 01:30 | How to build a personal brand in 5 steps 03:13 | The crucial element of building a personal brand 07:19 | What is personal branding, and what are the risks 10:55 | Common mistakes in building a personal brand 12:45 | The WRONG WAY to start a personal brand 16:15 | What makes a strong personal brand in 2025 21:33 | How to build a profitable personal brand 23:07 | What if your personal brand changes over time 29:57 | LinkedIn profile tips from a social media expert 31:40 | Brand storytelling and content creation on Instagram 36:59 | Free Instagram content ideas 39:12 | Promote your business for free on social media 41:24 | Do THIS for social media growth 48:17 | AI is changing personal branding strategies 🎙️ Guest: Anastasia Zaitseva As CCO at ZiMAD (290M+ downloads), Anastasia helps tech companies in gaming, SaaS, and AI simplify complex ideas and communicate clearly. She built a global communications system from scratch, leading a 15-person team across PR, brand, content, support, and community. Her efforts secured 450+ global media placements, millions of social media views, and consistent brand messaging. Beyond ZiMAD, she’s advised 50+ startups (Seed to Series B) on storytelling, investor comms, and go-to-market strategy. She’s also a speaker, mentor for women founders, host of founder circles, and contributor to top industry platforms. 🔗 LinkedIn: Anastasia Zaitseva [https://www.linkedin.com/in/anastasia-zaiceva/] 📸 Instagram: @iamzaiceva [https://www.instagram.com/iamzaiceva] 🎧 Host: Alena Gladkova 🔗 LinkedIn: Helen Glad [https://www.linkedin.com/in/helen-glad] 📸 Instagram: @glad.helen [https://www.instagram.com/glad.helen] 🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: kpeople.guru [https://kpeople.guru] 🚀 Boost your CV: Career Coaching [https://kpeople.guru/service/career-coaching/] 👥 Hire top tech talent fast: On-Demand Recruiting [https://kpeople.guru/service/on-demand-recruiting/] #podcast #podcasts #podcasting #podcastshow #marketing #marketingdigital #marketinsights #personalbrand #personalbranding #personalbrandingexpert
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