Futures in the Making
🎙️ In this episode: While some see LinkedIn as boring and mostly cringe, others become LinkedIn influencers and start getting brand partnerships. We explore what it really takes to grow on LinkedIn in 2026 — from personal branding and content creation to understanding what actually works for audience growth and B2B influence. ⏱️ Episode Timestamps: 00:00 | In this episode 00:34 | Meet Margo Laz 01:28 | LinkedIn VS other social media platforms 06:46 | What determines LinkedIn growth 07:45 | Become a LinkedIn influencer 09:50 | LinkedIn content strategy 12:50 | LinkedIn personal branding 17:13 | LinkedIn cringe is real 22:25 | LinkedIn marketing for business 27:31 | Top LinkedIn influencers right now 29:31 | ROI for LinkedIn B2B campaign 34:19 | What awaits the LinkedIn influencers 38:17 | How to spot paid content on LinkedIn 39:26 | One thing everyone hates about LinkedIn 40:58 | I wish I knew how to go viral on LinkedIn 42:06 | Quick Fire Round 🎧 Guest: Margo Laz Margo is the founder of Kudos Narratives. She helps B2B tech companies collaborate with top LinkedIn creators and influential voices. Her entrepreneurial path started while still a student — from running an e-commerce design store to co-founding a coworking space that hosted 300+ events. She later created major tech conferences such as EMERGE (supported by Microsoft, AWS, and Google), earned an MA in Storytelling & Experience Design in London, and consulted hyper-growth SaaS startups on influencer and content strategy. Margo has connected over 50,000 professionals in tech and creative sectors, spoken on TEDx, and been featured in Forbes and Sifted (by Financial Times). 🔗 Guest Links: LinkedIn: Margo Laz [https://www.linkedin.com/in/margo-laz] 🎙️ Host: Alena Gladkova LinkedIn: Helen Glad [https://www.linkedin.com/in/helen-glad] 🕵️♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: kpeople.guru [https://kpeople.guru] 🚀 Boost your CV: Career Coaching [https://kpeople.guru/service/career-coaching/] 👥 Hire top tech talent fast: On-Demand Recruiting [https://kpeople.guru/service/on-demand-recruiting/]
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