Give Me Some Good News
In Episode 28, Caleb sits down with Christian Mengel, Communications and Marketing Director for the St. Joseph, Missouri Convention & Visitors Bureau, for a conversation that challenges how we think about tourism’s role in our communities. From a city built on westward expansion to a destination finding its next chapter, Christian shares how St. Joseph is leaning into its history while rethinking its future—and why tourism has always been at the center of it all. Together, they unpack a bigger question: Are DMOs truly being treated as economic development drivers—or are we leaving our seat at the table open? This episode dives into: * Why tourism is “cash in hand” economic development * The disconnect between DMOs and economic development teams * How destination marketers can earn (or create) their seat at the table * The importance of thinking like a problem solver, not just a marketer * Bold ideas on how DMOs can shape the visitor experience when the market won’t If you’ve ever felt like tourism plays a bigger role than it gets credit for—this one’s for you.
38 episodios
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