Give Me Some Good News
What happens when a destination stops focusing only on marketing—and starts focusing on stewardship? This week, we sit down with Terry Natwick from Discover Crystal River, Florida, the self-proclaimed Manatee Capital of the World, to unpack how a small destination is making a big impact through sustainability, community, and purpose-driven tourism. From restoring critical manatee habitats to launching an Eco Compliant Partner Program that rewards responsible tour operators, Terry shares how Crystal River is weaving sustainability into the very fabric of its brand—not as a reaction, but as a proactive strategy. We dive into: * Why owning your niche matters more than ever * The shift from “bed tax” thinking to destination stewardship * How to build real community buy-in (not just campaigns) * Turning sustainability from a buzzword into action * And why the future of tourism is about managing places—not just marketing them If you’re in destination marketing, this episode is a reminder: if you build a better place, the visitors will follow.
37 episodios
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