Give Me Some Good News

Episode 30: From Bed Tax to Better Places – A New Era of Tourism with Terry Natwick

27 min · 11 de may de 2026
Portada del episodio Episode 30: From Bed Tax to Better Places – A New Era of Tourism with Terry Natwick

Descripción

What happens when a destination stops focusing only on marketing—and starts focusing on stewardship? This week, we sit down with Terry Natwick from Discover Crystal River, Florida, the self-proclaimed Manatee Capital of the World, to unpack how a small destination is making a big impact through sustainability, community, and purpose-driven tourism. From restoring critical manatee habitats to launching an Eco Compliant Partner Program that rewards responsible tour operators, Terry shares how Crystal River is weaving sustainability into the very fabric of its brand—not as a reaction, but as a proactive strategy. We dive into: * Why owning your niche matters more than ever * The shift from “bed tax” thinking to destination stewardship * How to build real community buy-in (not just campaigns) * Turning sustainability from a buzzword into action * And why the future of tourism is about managing places—not just marketing them If you’re in destination marketing, this episode is a reminder: if you build a better place, the visitors will follow.

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de Give Me Some Good News!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

37 episodios

episode Episode 36: The Forest Beyond the Trees - Leveraging Partnerships for Shared Success with Thomas Salley artwork

Episode 36: The Forest Beyond the Trees - Leveraging Partnerships for Shared Success with Thomas Salley

Thomas Salley returns to Give Me Some Good News as our first-ever repeat guest to discuss his transition from destination marketing organization (DMO) leader to agency professional and what he's learning from the other side of the table. Together, we explore how AI is changing trip planning, why destination marketers need a more dynamic and holistic strategy, and why authenticity remains the most valuable asset a destination can have. We also dive into the importance of strong vendor partnerships, the role of DMOs as community stewards, and why a consultative approach will always outperform a transactional one in tourism. If you're wondering what the future holds for destination marketing, this conversation is full of practical insights and plenty of good news.

22 de jun de 202627 min
episode Episode 35: From Polar Bears to Personal Connections: Lessons from Travel Manitoba with Cody Chomiak artwork

Episode 35: From Polar Bears to Personal Connections: Lessons from Travel Manitoba with Cody Chomiak

In Episode 35 of Give Me Some Good News, Caleb sits down with Cody Chomiak, Vice President of Marketing at Travel Manitoba, and one of the tourism industry's most positive and respected leaders. Together, they explore the power of relationships in destination marketing, why curiosity and kindness can be career superpowers, and how Manitoba is transforming from Canada's best-kept secret into a must-visit destination. Cody shares lessons from his journey through tourism, innovative marketing activations that are changing traveler perceptions, and why creating emotional connections matters more than ever in a world increasingly dominated by screens. They also dive into leadership, workplace culture, embracing failure as a learning tool, and the importance of giving yourself the space to think creatively in a constantly changing industry. Whether you're a destination marketer, tourism professional, or someone looking for a fresh perspective on leadership and human connection, this episode is packed with insights, inspiration, and plenty of good news.

15 de jun de 202631 min
episode Episode 34: The Business Case for Accessible Travel with Sagar Sharma (Wheel the World) artwork

Episode 34: The Business Case for Accessible Travel with Sagar Sharma (Wheel the World)

In Episode 34 of Give Me Some Good News, we chat with Sagar from Wheel the World to unpack one of the most important conversations happening in destination marketing today: accessibility in travel. From the difference between ADA compliance and true usability to the massive economic impact of accessible tourism, this episode explores how destinations can better serve travelers with disabilities, families, aging populations, and more. Tyler also shares personal stories from traveling with his mother, a powered wheelchair user, highlighting the real-world challenges travelers still face every day. The conversation dives into transparency, accessibility verification, training destination partners, and why accessibility is no longer a niche — it’s a necessity. Plus, hear how Travel Oregon became the first fully accessibility-verified state and why the future of tourism belongs to destinations willing to meet travelers where they are. Because at the end of the day, travel should be for everyone

8 de jun de 202636 min
episode Episode 33: Kicking Off the “Good News from TTRA” Series artwork

Episode 33: Kicking Off the “Good News from TTRA” Series

In Episode 33 of Give Me Some Good News, Caleb sits down with two leaders helping shape the future of destination research and tourism strategy: Robert Li and Anna Blount. This episode officially launches the new “Good News from TTRA” series, where we’ll be sharing conversations and insights live from the upcoming TTRA Annual International Conference in Greenville. From AI and the economy to mental health, belonging, and the power of hallway conversations, this discussion explores how tourism research is evolving far beyond traditional ROI metrics. Robert and Anna unpack what makes TTRA unique, why Greenville is the perfect host city, and how young professionals can find mentorship, community, and opportunity within the industry. If you care about the future of destination marketing, tourism intelligence, and the human side of travel, this is an episode you won’t want to miss — and just the beginning of what’s ahead in our Good News from TTRA series.

1 de jun de 202630 min
episode Episode 32: How Visit Mesa Built a Destination Media Brand with Ashley Stwertnik artwork

Episode 32: How Visit Mesa Built a Destination Media Brand with Ashley Stwertnik

This week on Give Me Some Good News, Caleb sits down with Ashley Stwertnik from Visit Mesa, host and producer of the City Limitless podcast, to unpack how destinations can become true media brands. Ashley shares the story behind launching a destination podcast, why authentic storytelling matters more than ever, and how Mesa has evolved from a spring training town into a thriving hub for outdoor adventure, culture, food, and community. The conversation dives into podcasting as a tourism tool, the importance of local voices, balancing polished content with authenticity, and why the future of destination marketing belongs to storytellers willing to take risks. From hometown pride to dreaming big in tourism, this episode is packed with inspiration for destination marketers, content creators, and anyone passionate about building community through travel.

25 de may de 202625 min