Lincoln Haycock: AI Won't Save Healthcare Until This One Problem Is Fixed

Mike Woodruff: AI Can Transform Healthcare. But Only If We Get This Right

What if the biggest problem in healthcare isn't a lack of innovation—but innovation aimed at the wrong targets? In this episode of Go-To-Market, host Amy Osmond Cook sits down with Mike Woodruff, Executive Medical Director at Regence BlueCross BlueShield of Utah, to discuss one of the most complex challenges facing entrepreneurs, healthcare leaders, and policymakers today: how to make healthcare more affordable, accessible, and effective for patients. Drawing on more than two decades as an emergency physician and healthcare leader, Mike shares a candid look at the realities behind America's healthcare system, why many common assumptions about health insurance are inaccurate, and where innovators should focus their efforts if they want to create meaningful change. Together, Amy and Mike explore: – Why the U.S. healthcare system struggles despite world-class resources – The misconception that health insurance companies exist to deny care – How affordability, accessibility, and patient outcomes should guide healthcare innovation – Why preventive care may be one of the largest untapped opportunities in healthcare – The rise of personalized medicine and its impact on future treatment models – How value-based care is reshaping relationships between providers, payers, and patients – Why AI should solve real healthcare problems—not just create new technology for technology's sake – The ethical responsibilities innovators must embrace when building healthcare solutions – How entrepreneurs can collaborate with physicians, nurses, patients, and insurers to create stronger products One of Mike's most powerful messages is that healthcare doesn't need more expensive widgets. What it needs are solutions to systemic problems. Whether you're a healthcare entrepreneur, startup founder, healthcare executive, investor, physician, or simply someone passionate about improving patient outcomes, this conversation offers a practical roadmap for building innovation that truly matters.

Brian Samson: The Often-Overlooked Reason Latin America Is Winning in Tech

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, co-founder and CMO at Fullcast, sits down with Brian Samson, founder and chairman at Plugg Technologies, to talk about the rise of nearshoring, global talent strategy, geopolitics, and why Latin America is quietly becoming one of the most important innovation hubs in technology. Brian shares how his experience living in Argentina helped shape the vision behind Plugg Technologies and explains why companies are rethinking offshore development models in favor of real-time collaboration across similar time zones. The discussion also explores the hidden advantages of hiring talent from complex economic environments where adaptability, resilience, and problem-solving aren't buzzwords, but survival skills. What You'll Learn in This Episode * Why nearshoring is accelerating faster than traditional offshoring * How Latin America became a major winner in the global talent economy * The hidden productivity cost of offshore teams operating in opposite time zones * How changing U.S. visa policies are reshaping software hiring * Why venture capital is flooding into Latin American startups * The difference between "maintenance engineers" and innovation-driven R&D talent * Why resilience and adaptability matter more than ever in tech hiring * How Plugg Technologies helps companies hire top technical talent across Latin America * The operational advantages of same-time-zone collaboration * What CEOs should prioritize to stay mentally sharp and operationally effective If you're a RevOps leader, startup founder, SaaS executive, or GTM strategist trying to build leaner, smarter, and more scalable teams, this episode is packed with insights you can apply immediately.

Dr. Jeremy Weisz: He Interviewed an AI Clone Instead of the Real CEO. Which Was More Believable?

What happens to sales and marketing when AI can clone your voice, write your emails, and interview your prospects before you ever pick up the phone? In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with Dr. Jeremy Weisz, co-founder of Rise25 and host of the Inspired Insider podcast, to dig into a question every revenue leader needs to answer right now: In a world flooded with AI-generated content, how do you build the kind of trust that actually closes deals? Jeremy has been building relationships through podcasting since 2007 — long before it was a mainstream marketing strategy — and he's turned that obsession into Rise25, a done-for-you B2B podcast agency that helps companies connect with their Dream 200 clients, referral partners, and strategic alliances. His framework is a systematic, relationship-first revenue engine, and in this conversation, he shares exactly how it works. In this episode, you'll learn: * Jeremy's "Columns of Giving" framework and why it outperforms traditional sales pipelines * Why authentic relationships will become even MORE valuable as AI-generated content floods every channel * How to use AI tools like Whisper Flow, Gemini, Delphi, and Suno to deepen — not replace — human connection * The right (and wrong) ways to use AI in your content and outreach strategy without eroding trust * Why Jeremy told an SEO company CEO point-blank: "You should not host a podcast" — and what he should do instead * The honest truth about whether AI is actually making us more productive or just raising the bar for output Whether you're building a B2B pipeline, scaling content, or trying to figure out where authentic human connection fits in your go-to-market motion, this conversation will sharpen your thinking.

Sreedhar Peddineni: AI Won't Replace GTM Teams — But It Will Replace Weak Ones

What happens when one of the original architects of Customer Success turns his attention toward the future of AI-powered revenue activation? In this episode of the Go-To-Market Podcast, host Amy Osmond Cook sits down with Sreedhar Peddineni for a fascinating conversation about the evolution of SaaS, the birth of Customer Success, the rise of AI-powered enablement, and why the next generation of software companies must move beyond simple LLM wrappers to deliver real business outcomes. Sreedhar shares the inside story behind founding Host Analytics during the earliest days of SaaS, helping launch Gainsight before most companies even had a Customer Success department, and building GTM Buddy to solve one of the most overlooked challenges in modern revenue organizations: helping sellers find the right answers, content, and context at exactly the right moment. This conversation goes deep into: * Why most AI conversations are stuck between "fear" and "hype" * The dangerous gap between AI adoption and AI understanding * How semantic AI and ontology-driven systems are reshaping enablement * Why "revenue activation" is replacing traditional revenue enablement * The future of software valuations in an AI-first world * Why human workflows still matter, even as AI accelerates everything * How power users of AI will dramatically outperform everyone else Sreedhar also offers a grounded perspective on hallucinations, AI skills frameworks, co-working agents, and why businesses that fail to integrate AI into everyday workflows risk falling dramatically behind. If you care about RevOps, GTM strategy, Customer Success, AI enablement, sales technology, or the future of SaaS, this is an episode you do not want to miss.

Mike Sitter: What Boards Want From RevOps That Most Teams Never Deliver

In this episode of Go-To-Market with Amy Osmond Cook, Amy sits down with Mike Sitter, Vice President of Revenue Operations at AssetWatch, to discuss what separates tactical sales support from true Revenue Operations leadership. With two decades in revenue operations and deep SaaS operating experience, Mike believes RevOps exists to make revenue predictable, repeatable, and efficient. And when it works, it's nearly invisible. That may sound simple, but it isn't. Because behind every high-performing revenue engine is a system of strategic choices around planning, capacity, forecasting, alignment, and operating discipline that most organizations don't get right. Mike breaks down why elite RevOps leaders start "outside in"—not with dashboards or territories, but with investor priorities, board expectations, and what's actually happening in the field with customers. One of the most compelling themes in this episode is that great RevOps leaders don't just optimize systems. They act as strategic advisors to the business. In this episode, you'll learn: * Why predictable revenue is built, not hoped for * What Mike means when he says great RevOps should be "invisible" * How investor priorities should shape GTM execution * Why growth-vs-profitability strategy changes everything in RevOps planning * How to balance tactical execution with long-range revenue design * Why some RevOps teams stay reactive while others become strategic growth partners * The reporting structures that can elevate (or constrain) RevOps influence * How forward-looking capacity planning strengthens the revenue engine Mike also shares practical insights for RevOps practitioners trying to rise above ticket-taking and become true operators—advisors who influence outcomes, not just report on them. If you think RevOps is about dashboards and process workflows, this episode may completely change your perspective.