Mike Sitter: What Boards Want From RevOps That Most Teams Never Deliver

The RevOps Advantage: What Top Revenue Leaders Know That Others Don't

What happens when revenue leaders, operators, and executives stop working in silos and start aligning around a single source of truth? In this special encore presentation from the 2025 Go-To-Market Live event at Silicon Slopes headquarters, Amy Cook, co-founder and CMO at Fullcast drove a discussion with industry leaders to share the ideas behind the bestselling book, The RevOps Advantage, and why revenue operations has become one of the most important strategic functions in modern business. As AI reshapes how organizations operate and go-to-market teams face growing pressure to do more with less, RevOps has emerged as the connective tissue that links marketing, sales, customer success, finance, and executive leadership. It's no longer enough to simply report on what happened. The most effective RevOps leaders help shape what happens next. Get your FREE copy of The RevOps Advantage [https://www.fullcast.com/the-revops-advantage] In This Episode * Why RevOps is the first function to truly connect the entire customer journey—from campaign to cash * How AI can eliminate repetitive work and free teams to focus on strategic decisions * The risks of handing accountability to AI without proper governance and visibility * Why storytelling is more valuable than reporting when presenting data to executives * How RevOps leaders earn trust, influence, and a seat at the executive table * Practical strategies for navigating company politics, organizational change, and executive alignment * The communication habits that prevent surprises and strengthen leadership partnerships Why This Conversation Matters Today The advice shared during this panel is even more relevant now than when it was recorded. Organizations are investing heavily in AI, automation, forecasting, and revenue intelligence. Yet many are still struggling with fragmented systems, conflicting metrics, and disconnected teams. RevOps provides the framework that allows leaders to scale intelligently without sacrificing accountability. If you're a revenue leader, RevOps professional, CRO, CMO, CEO, sales leader, or anyone responsible for driving predictable growth, this conversation offers practical guidance you can apply immediately. About The RevOps Advantage Written by Amy Osmond Cook, Bala Balabaskaran, and Ryan Westwood, The RevOps Advantage provides a blueprint for aligning strategy, systems, people, and data to drive sustainable growth. The book explores how modern organizations can break down functional silos, improve forecasting accuracy, accelerate decision-making, and create a more predictable path to revenue. Download your free copy! [https://www.fullcast.com/the-revops-advantage]https://www.fullcast.com/the-revops-advantage/

Matthew Holman: The One Thing AI Still Can't Do Better Than Humans

What happens when AI can create content, answer questions, and automate customer interactions faster than ever before? According to Matthew Holman, the answer isn't less human connection—it's more. In this episode of the Go-To-Market Podcast, Amy Osmond Cook sits down with Matthew Holman, founder of Commerce Catalyst, to discuss how community, collaboration, and human expertise are becoming even more valuable as AI reshapes the business landscape. Matthew shares his entrepreneurial journey from marketing director to startup operator and community builder, revealing how a small meetup for ecommerce professionals evolved into one of Utah's most active commerce communities. Today, Commerce Catalyst connects ecommerce leaders through events, networking groups, newsletters, Slack communities, conferences, and peer-to-peer learning experiences. During this discussion, Matthew explains why ecommerce may be more resilient to disruption than many industries, how brands can use AI without sacrificing authenticity, and why human judgment remains the ultimate competitive advantage. Amy and Matthew also explore emerging AI-powered networking tools, the future of professional communities, and why the best business insights still come from conversations with peers who have faced the same challenges. In This Episode: How Commerce Catalyst grew from a small meetup into a thriving professional community Why AI is changing marketing and customer engagement faster than product development The growing challenge of maintaining authenticity in an AI-generated world Why AI should be viewed as an amplifier—not a replacement—for human expertise How ecommerce brands are leveraging AI agents and automation today The importance of peer-to-peer learning and in-person networking AI-powered matchmaking, engagement pods, and mastermind communities Why "cross-pollination" helps leaders stay ahead of industry disruption The skills professionals need to thrive alongside AI Whether you're a RevOps leader, ecommerce operator, founder, marketer, or GTM executive, this episode offers practical insights on balancing technology, community, and human expertise in an increasingly automated world.

Mike Woodruff: AI Can Transform Healthcare. But Only If We Get This Right

What if the biggest problem in healthcare isn't a lack of innovation—but innovation aimed at the wrong targets? In this episode of Go-To-Market, host Amy Osmond Cook sits down with Mike Woodruff, Executive Medical Director at Regence BlueCross BlueShield of Utah, to discuss one of the most complex challenges facing entrepreneurs, healthcare leaders, and policymakers today: how to make healthcare more affordable, accessible, and effective for patients. Drawing on more than two decades as an emergency physician and healthcare leader, Mike shares a candid look at the realities behind America's healthcare system, why many common assumptions about health insurance are inaccurate, and where innovators should focus their efforts if they want to create meaningful change. Together, Amy and Mike explore: – Why the U.S. healthcare system struggles despite world-class resources – The misconception that health insurance companies exist to deny care – How affordability, accessibility, and patient outcomes should guide healthcare innovation – Why preventive care may be one of the largest untapped opportunities in healthcare – The rise of personalized medicine and its impact on future treatment models – How value-based care is reshaping relationships between providers, payers, and patients – Why AI should solve real healthcare problems—not just create new technology for technology's sake – The ethical responsibilities innovators must embrace when building healthcare solutions – How entrepreneurs can collaborate with physicians, nurses, patients, and insurers to create stronger products One of Mike's most powerful messages is that healthcare doesn't need more expensive widgets. What it needs are solutions to systemic problems. Whether you're a healthcare entrepreneur, startup founder, healthcare executive, investor, physician, or simply someone passionate about improving patient outcomes, this conversation offers a practical roadmap for building innovation that truly matters.

Brian Samson: The Often-Overlooked Reason Latin America Is Winning in Tech

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, co-founder and CMO at Fullcast, sits down with Brian Samson, founder and chairman at Plugg Technologies, to talk about the rise of nearshoring, global talent strategy, geopolitics, and why Latin America is quietly becoming one of the most important innovation hubs in technology. Brian shares how his experience living in Argentina helped shape the vision behind Plugg Technologies and explains why companies are rethinking offshore development models in favor of real-time collaboration across similar time zones. The discussion also explores the hidden advantages of hiring talent from complex economic environments where adaptability, resilience, and problem-solving aren't buzzwords, but survival skills. What You'll Learn in This Episode * Why nearshoring is accelerating faster than traditional offshoring * How Latin America became a major winner in the global talent economy * The hidden productivity cost of offshore teams operating in opposite time zones * How changing U.S. visa policies are reshaping software hiring * Why venture capital is flooding into Latin American startups * The difference between "maintenance engineers" and innovation-driven R&D talent * Why resilience and adaptability matter more than ever in tech hiring * How Plugg Technologies helps companies hire top technical talent across Latin America * The operational advantages of same-time-zone collaboration * What CEOs should prioritize to stay mentally sharp and operationally effective If you're a RevOps leader, startup founder, SaaS executive, or GTM strategist trying to build leaner, smarter, and more scalable teams, this episode is packed with insights you can apply immediately.

Dr. Jeremy Weisz: He Interviewed an AI Clone Instead of the Real CEO. Which Was More Believable?

What happens to sales and marketing when AI can clone your voice, write your emails, and interview your prospects before you ever pick up the phone? In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with Dr. Jeremy Weisz, co-founder of Rise25 and host of the Inspired Insider podcast, to dig into a question every revenue leader needs to answer right now: In a world flooded with AI-generated content, how do you build the kind of trust that actually closes deals? Jeremy has been building relationships through podcasting since 2007 — long before it was a mainstream marketing strategy — and he's turned that obsession into Rise25, a done-for-you B2B podcast agency that helps companies connect with their Dream 200 clients, referral partners, and strategic alliances. His framework is a systematic, relationship-first revenue engine, and in this conversation, he shares exactly how it works. In this episode, you'll learn: * Jeremy's "Columns of Giving" framework and why it outperforms traditional sales pipelines * Why authentic relationships will become even MORE valuable as AI-generated content floods every channel * How to use AI tools like Whisper Flow, Gemini, Delphi, and Suno to deepen — not replace — human connection * The right (and wrong) ways to use AI in your content and outreach strategy without eroding trust * Why Jeremy told an SEO company CEO point-blank: "You should not host a podcast" — and what he should do instead * The honest truth about whether AI is actually making us more productive or just raising the bar for output Whether you're building a B2B pipeline, scaling content, or trying to figure out where authentic human connection fits in your go-to-market motion, this conversation will sharpen your thinking.