Grow STR Podcast
"We were at a breaking point three years ago. We were either going to quit the business or sell our properties. Today, we manage 33 units and have a $10 million goal." In this episode of the Grow STR Podcast, Sam Mistretta sits down with Glenn Russo, founder of Russo Property Group. Glenn spent two decades as a systems architect in corporate IT before trading "system architecture" for "wealth architecture" through real estate. Glenn shares the raw truth about the "operational weight" that almost broke his business and his marriage, and the exact mindset shift that allowed him to move from a stressed-out side-hustler to a world-class CEO. In this episode, we cover: * The Breaking Point: Why Glenn almost walked away from STRs and how a single visualization exercise changed everything. * The EOS Framework: How hiring an "Integrator" saved Glenn's wife from operational burnout. * The Identity Shift: The difficulty of letting go of the "W2 Identity" to embrace being a full-time entrepreneur. * Closing on the Move: How Glenn signed 5 new co-hosting deals during a 6-week family road trip through Canada and Maine. * The "Paid Internship": Why dealing with difficult property owners early on prepared Glenn for his current luxury portfolio. * Multiplication vs. Growth: Moving from one property a year to one deal a week. Action Item: Stop being "motivated by laziness" and start being motivated by intentionality. Set your standards for the clients you want, and the growth will follow. Resources Mentioned in this Episode: * EOS (Entrepreneurial Operating System): The framework Glenn used to scale. * Go STR Marketing: The system Glenn used to automate his lead generation. www.gostmarketing.com [https://www.google.com/url?sa=E&q=http%3A%2F%2Fwww.gostmarketing.com] * Books: The Pumpkin Plan by Mike Michalowicz & Rich Dad Poor Dad by Robert Kiyosaki. Connect with Glenn Russo: * Instagram: @GlennMRusso [https://www.google.com/url?sa=E&q=https%3A%2F%2Fwww.instagram.com%2Fglennmrusso] * Website: www.russopg.com [https://www.google.com/url?sa=E&q=http%3A%2F%2Fwww.russopg.com] Connect with Grow STR: If Glenn’s journey from IT to 33 units inspired you, please follow the show and leave us a 5-star review!
18 episodios
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