Grow STR Podcast
"I didn't wave a magic wand. It took nine months after starting to get our first 'Yes.' Today, we are managing 8 properties with 11 more launching this season." In this episode of the Grow STR Podcast, Sam Mistretta sits down with Colleen Cole, co-founder of Hereford Place Hospitality. Colleen shares her raw and inspiring journey from being a first-grade teacher to building a thriving short-term rental management company in the Pocono Mountains. Colleen reveals the mindset shift required to move from the "institutionalized" world of the W2 to the 24/7 reality of property management. We discuss how she landed her first client through a larger competitor, why she refuses to pay realtor referral fees, and her massive vision for an "ADA-Compliant Empire" that changes how families with disabilities experience vacations. In this episode, we cover: * The 9-Month Wall: Why most people quit before the "Yes" and how Colleen stayed persistent. * Networking with "Competitors": How a conversation at a conference with Wanderhome led to their first listing. * The Realtor Partnership Blueprint: How to provide resources to agents that help them sell more houses and look like heroes to their clients. * Commission-Free Growth: Why Colleen focuses on long-term relationships over transactional referral fees. * The Teacher to CEO Identity Shift: Overcoming the "Identity Crisis" when leaving a lifelong career. * The ADA Vision: Why Hereford Place is focusing on creating high-end, truly accessible stays for families with extra needs. Action Item: Stop assuming people don't need your help. Start conversations, lead with value, and find your support tribe. Resources Mentioned in this Episode: * Go STR Marketing: Ready to scale your co-hosting game with a 100% done-for-you lead solution? Book a demo at www.gostmarketing.com [https://www.google.com/url?sa=E&q=http%3A%2F%2Fwww.gostmarketing.com] * Short-Term Rental Secrets: The mastermind where Colleen and Sam connected. Connect with Colleen Cole: * Colleen Coale co-owns and operates Hurford Place Hospitality with her husband, Matt, specializing in vacation rental management in the Pocono Mountains of Pennsylvania. As parents to two daughters, they’ve built their business around a shared love for hosting and creating welcoming spaces where families can make lasting memories. Their approach combines deep knowledge of the local market with hands-on, above-and-beyond hospitality. They are passionate about helping homeowners succeed while ensuring every guest experience feels thoughtful, comfortable, and memorable. Together, they focus on serving others through genuine care, attention to detail, and a commitment to excellence. Social Media:Instagram @WelcomeToHurfordPlaceFacebook Colleen Coale or https://www.facebook.com/profile.php?id=61553603442076 [https://www.facebook.com/profile.php?id=61553603442076] Connect with Grow STR: If Colleen’s story of resilience helped you push through a tough week, please follow the show and leave us a 5-star review!
18 episodios
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