Growing Up B2B
In this episode of Growing Up B2B, host Ed Delia interviews Audra Giese, second-generation President of MSI Plumbing and Remodeling. Audra shares how her father founded the company in 1979, evolving it from condo management into plumbing and remodeling by listening to customer needs. She discusses growing up in the business, her transition into leadership in 2021, and her efforts to modernize operations through technology and employee engagement. Audra also highlights what sets MSI apart: integrated services, a trust-based culture, and an authentic, community-focused approach in a male-dominated industry. Check out Audra's work HERE [https://msiplumbingandremodeling.com/]. Connect with Audra on LinkedIn HERE [https://www.linkedin.com/in/audra-giese-391a5999/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].
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