Why Your Leads Are Buying From Someone Else | Brad Smith
Most businesses spend thousands attracting leads they never follow up with. They chase viral content, run expensive ads, and build email lists they never email. Meanwhile, the leads that were ready to buy chose a competitor who stayed top of mind. The gap between generating leads and closing sales almost always comes down to one thing: a system that follows up consistently until the customer is ready.
In this episode, Brad Smith breaks down exactly how to build that system using AI and follow-up marketing. He covers why AI fails without a system in place first, how one YouTube video can generate 90 pieces of content, the rule of 24 touch points on three platforms, and how retargeting warm audiences for pennies on the dollar quietly compounds into real revenue. Brad also shares how a jewelry brand cut its ad spend in half and went from $20,000 to $120,000 in monthly sales in eight months by simply following up with the people already in their ecosystem.
Brad Smith is the founder of Automation Links, a marketing agency with over 10 years in business and more than 3,000 brands served. He has built a YouTube channel to over 100,000 subscribers through pure education and has helped businesses across industries build the systems, content, and follow-up sequences that turn cold audiences into loyal customers.
Timestamps:
00:00 Intro
00:36 Background of Brad Smith
01:12 Where To Start: AI or Follow-Up First
02:29 Building the Foundation Before You Add AI
03:52 Where AI Fits Into the System
04:59 Best AI Tools for This Process
05:49 Human Touch Element with the use of AI
07:54 Where the Pillar Content Should Live
09:10 Reviewing and Editing AI Output
09:54 What Makes Up the 90 Pieces of Content
11:20 How This Turns Leads Into Sales
13:16 How To Start If You Are Camera Shy
14:24 What To Do If You Do Not Want To Be on Video
15:28 The 24 Touch Points on 3 Platforms Rule
17:28 Which Platforms You Should Be On
19:09 Using AI for Copywriting and Sales Language
20:48 The Follow-Up System That Closes Sales
23:31 Which AI Tools Brad Uses and Why
23:55 Individualized Follow-Up Strategies
25:35 Engaging on Social Media to Build Relationships
27:37 Retargeting Warm Traffic for a Few Dollars a Day
30:40 What Type of Ads To Run and Where To Send People
33:23 Real Results: Jewelry Brand Goes From $20K to $120K a Month
36:01 The Best Content in Follow up Emails
38:18 CRM, Prompts, and Final Recommendations
39:50 Connect with Brad Smith
Mentioned Resources:
2:57 A Thousand True Fans: https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G/ [https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G/]
Connect with Brad Smith
🔗 Website: https://automationlinks.com/ [https://automationlinks.com/]
🔗 YouTube: https://www.youtube.com/@brad-smith/ [https://www.youtube.com/@brad-smith/]
Keywords
AI follow-up marketing, lead conversion, content marketing system, email marketing automation, retargeting ads, CRM strategy, YouTube content strategy, AI copywriting, pillar content, lead nurturing
#aimarketing #followupmarketing #leadconversion #contentmarketing #emailmarketing
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