#51 The Show-Up Formula: How to Increase Webinar Attendance

#56 The Future of Webinar Marketing: What's Actually Changing in Digital Marketing Webinars for 2026

Everyone's obsessing over AI avatars and virtual reality rooms for webinars. Meanwhile, the actual money-making shift is happening somewhere nobody's looking. In this episode, I break down what's really changing about digital marketing webinars in 2026, why teaching on a webinar is basically dead, and the one piece of tech that's quietly become our secret weapon with clients. Here's what's covered: * Why interactivity was never about keeping people awake, it's about stacking small "yeses" until the sale feels obvious * How AI is changing digital marketing webinars by killing the teaching model and forcing webinars to sell belief instead of information * The voice AI system we're running that calls leads, confirms attendance, and recovers no-shows for pennies per lead * Real numbers from a client's first month: $29 total spend, hundreds of leads reached, seats rebooked, warm buyers handed straight to sales * Why being an imperfect, authentic presenter is starting to outperform pure charisma in a feed full of AI-polished content 📖Read The Future of Webinar Marketing Article Here: https://www.radical-marketing.com/the-future-of-webinar-marketing/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: https://www.leadsurgebook.comwww.leadsurgebook.com [https://www.leadsurgebook.com] Find out more about Terence's marketing agency Radical Marketing here: https://www.radical-marketing.comwww.radical-marketing.com [https://www.radical-marketing.com]

#55 5 Digital Marketing Webinar Examples (Real Client ROI)

Still wondering if webinars actually work? Fair enough. Nobody needs another marketer saying, "Trust me, webinars are amazing!" 😅 What you want is proof. In this episode, I break down five real client campaigns from our agency. Not the polished highlight reel. The actual wins, the wobbles, the "well... that didn't go to plan" moments, and the fixes that followed. From a tuition business that grew by 177%, to a campaign that nearly got switched off because we were watching the wrong numbers, these are the real lessons behind webinar funnels that actually make money. Here's what's covered: * How a tuition business grew by 177% by making webinars the centrepiece of its marketing funnel * Why tracking cost per lead alone nearly led one client to shut down a profitable campaign * The costly mistake of chasing cheaper leads instead of the right leads * How one simple landing page change reduced cost per lead from £16 to £6 * Why not every webinar succeeds straight away, and the step-by-step process we use to improve show-up rates, engagement and conversions 📖Read the 5 Digital Marketing Webinar Examples (Real Client ROI) Article: https://www.radical-marketing.com/digital-marketing-webinar-examples/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge, for free here: http://www.leadsurgebook.com/www.leadsurgebook.com [http://www.leadsurgebook.com/] Find out more about Terence's marketing agency, Radical Marketing, here: http://www.radical-marketing.com/www.radical-marketing.com [http://www.radical-marketing.com/] #digitalmarketing2026 #digitalmarketingwebinarexamples #webinarcasestudy #webinarmarketing #webinarstrategy #leadgeneration #digitalmarketing #coachmarketing #webinarmarketingtips #RadicalMarketing

#54 The State of Digital Marketing Webinars in 2026

Most marketing advice about 2026 is already outdated. And here's the kicker: a good chunk of it was written by AI, and nobody bothered to check if it's actually true. In this episode, I break down four real shifts happening in digital marketing right and what we're actually seeing play out with real clients. From why AI is making bad strategy fail faster, to the one change that took a client from barely any sales to converting big in a single webinar. Here's what's covered: * Why AI didn't level the playing field for marketers, it flattened it * AEO (Answer Engine Optimization) and why teaching your audience something ChatGPT already gives away free is a losing move * The real story of a client stuck with cheap leads and strong attendance but almost no sales, and the one change that flipped it * Why Meta's Andromeda AI can now tell when you're phoning in your ad creative * How sending the same follow-up message to every lead is quietly costing businesses real money 📖 The State of Digital Marketing Webinars in 2026 Full Article: https://www.radical-marketing.com/state-of-digital-marketing-webinars/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: https://www.leadsurgebook.comwww.leadsurgebook.com [https://www.leadsurgebook.com] Find out more about Terence's marketing agency Radical Marketing here: https://www.radical-marketing.comwww.radical-marketing.com [https://www.radical-marketing.com]

#53 The Post-Webinar Email Sequence That Recovers Lost Sales (With Templates)

Most webinar hosts send a replay link, maybe two follow-up emails, then go quiet. That silence? It's costing them 30 to 40% of their post-event revenue. The problem itself is not the webinar but what happens (or doesn't happen) in the 21 days after. In this episode, I break down the exact email sequence we use at Radical Marketing to recover the sales most webinar hosts never even knew they were leaving behind. Spoiler: it starts with stop sending everyone the same email. Here's what's covered: * Why blasting the same replay link to 500 people is basically setting money on fire * The four groups every webinar creates and why each one needs a completely different sequence * The email-by-email breakdown for no-shows, partial attendees, full attendees who didn't buy, and buyers * The one email that closes more high-ticket sales than any other in the sequence (and no, it's not the cart-close) * How the Long Tail Webinar System keeps generating sales for 21 to 30 days after the live event ends 📖The Post-Webinar Email Sequence That Recovers Lost Sales Full Article: https://www.radical-marketing.com/the-post-webinar-email-sequence-that-recovers-lost-sales/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

#52 Webinar Conversion Rates: How to Convert Webinar Attendees

Most webinars fill rooms but empty bank accounts. And the reason is almost never the traffic, the offer, or the ads. It's what happens (or more accurately, what doesn't happen) on the webinar itself and in the 30 days after it. In this episode, I break down the exact system Radical Marketing uses to turn webinar attendees into paying customers. From the belief shifts that drive same-day conversions, to the follow-up engine that keeps generating revenue long after the Zoom closes. Here’s what’s covered: * Why a packed webinar room means nothing without the right conversion system * The 10-80-10 rule and why 80% of your audience is still buyable after the webinar ends * The Long Tail Webinar System and how it took one client's encore to TWICE the revenue of his original webinar * Why your webinar sales conversion doesn't end when the Zoom closes and what to do about it * The Total Mindshare System that keeps profit per attendee climbing month after month 📖 How to Convert Webinar Attendees Full article: https://www.radical-marketing.com/how-to-convert-webinar-attendees/ [https://www.radical-marketing.com/how-to-convert-webinar-attendees/] This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: https://www.leadsurgebook.comwww.leadsurgebook.com [https://www.leadsurgebook.com] Find out more about Terence's marketing agency Radical Marketing here: https://www.radical-marketing.comwww.radical-marketing.com [https://www.radical-marketing.com]