Ideagram Podcast

03: Detecting Counterfeit Medicine

Dr. Safwan Akram talks about how fake antibiotics almost killed him and how that led to the idea of developing a low-cost test to detect counterfeit medicine for consumers.

02: Kahani Se Kitab Tak

Musharraf Ali Farooqi discusses his idea behind reintroducing Urdu classical literature to children under the project ‘Kahani Se Kitab Tak’, and how story telling can induce a sense of language ownership in children.

01: Voice-based Social Network in Urdu

Dr. Agha Ali Raza tells us how his idea of using entertainment to create social change led to him building a voice-based social network in Urdu and how it went viral and grew organically from only 4 users to 165,000 users.