In and It Girls Podcast
This week we’re unpacking the idea of the “It Girl Economy” are we paying more just for the aesthetic? From viral conversations to real-life examples, we’re breaking down what it actually means and how to shop smarter (especially when it comes to dupes ). We also dive into the rise of affordable luxury beauty, the brands that sit perfectly between drugstore and high-end and why they’re dominating right now. Plus, our usual mix of beauty, lifestyle, and hot takes: * The beauty products we’re loving right now * Brands doing luxury without the luxury price tag * Trends that are officially in or out * A little life chat on relationships and choosing ease Whether you’re a beauty lover or just want to feel more confident navigating it all, this episode keeps things simple, fun, and actually helpful. ✨ In this episode: * The “It Girl Tax” explained * Why you should be wary of dupes * Affordable luxury beauty brands to know: Merit, Rhode, Glossier & more * In or Out: current fashion & beauty trends * Real-life “me time” reflections New episodes weekly. beauty podcast, affordable luxury beauty, makeup podcast, beauty trends 2026, it girl aesthetic, makeup recommendations, glowy skin products, everyday beauty tips, beauty for beginners, australian beauty podcast, makeup artist podcast, clean girl aesthetic, beauty industry talk, product dupes, luxury beauty brands
42 episodios
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