S4 Ep43: How to have a standout launch with Amrit Richmond of Indie CPG

S4 Ep50: Season 4 Recap & Signing Off To R&R For The Summer

It's the Season 4 finale and we're going out with a bang! In this solo episode, Danielle takes you on a whirlwind victory lap through every single conversation of the season, from cottage cheese dips and heritage grain cake mixes to dirty martinis, designer sponges, and shelf-stable kids' meals you make with just hot water. Sixteen brilliant women in CPG, sixteen brands solving real problems, and a season's worth of strategy, mindset shifts, and "okay, write that down" moments packed into one bingeable recap. Whether you caught every episode or you've got some catching up to do, consider this your ultimate Season 4 cheat sheet.  And then... the news! Danielle's signing off for the summer to travel, slow down, and soak up time with her kids, but don't worry, this is a "see you soon," not a goodbye. She'll be back in late August with Season 5 (the lineup is going to be unreal) plus a brand-new cohort of Launch Lab. So hit follow, finish those episodes you missed, and tell a founder friend. Until then, keep building, keep going, and remember: it's all happening. It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]

S4 Ep49: CRUNO : The Farmers Market Granola Brand That Got A Major Glow Up

After spending more than a decade in tech helping companies grow and maximize ROI, Yuliya Wilson [https://www.linkedin.com/in/juliawilson2019/] felt called to build something of her own. Something that aligned with her passion for nutrition, wellness, and creating products that genuinely help people feel their best. What started as homemade granola shared with friends and family evolved into Cruno, [https://eatcruno.com/] a premium granola brand known for its bold flavors and thoughtfully sourced, anti-inflammatory ingredients. Yuliya launched Cruno at local farmers markets in Northern California, where she built a loyal customer base one conversation, one sample, and one bag at a time. Those early market days became the foundation for the brand, providing direct feedback from customers and helping shape everything from product development to packaging and positioning. Today, Cruno has grown beyond the farmers market, evolving into a CPG brand while staying true to its original mission. Yuliya now splits her time between developing new recipes, growing the business, and navigating the challenges and rewards of entrepreneurship. Her journey is a testament to the idea that careers don’t have to follow a straight line and that sometimes the biggest opportunities come from betting on yourself. Follow Cruno on Instagram.  It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]

S4 Ep48: Nomie: The Challenge Of Building A Kids Meal Solution

Roopa Annadatha [https://www.linkedin.com/in/roopaannadatha/] is the founder of Nomie [https://getnomie.com/], a line of organic pantry meals for kids: shelf-stable, complete, and ready in ten minutes with just hot water. The meals don't require a fridge, microwave, or cooking. Before Nomie, Roopa spent 15 years managing operations and supply chain at Apple, Microsoft, and Peloton, bringing new products to market at scale. After her son became a toddler and started eating real meals, she felt the tension so many parents know: the pressure between wanting to feed him well and not having the time. She'd reach for frozen meals, pouches, and snacks that didn't give him the nutrition he needed. Then came the breaking point: an 8-hour flight where he survived on just Goldfish and pretzels. In that moment, she wanted an actual meal she could grab as fast as a snack. That's what sparked Nomie. She spent the next year working with families and pediatric nutritionists to create a complete meal packed with protein, fiber, and veggies that requires zero cooking. What surprised her was where she ended up using it, not just on planes, but at home. The 5:30 scramble. The gap between school and dinner. It became her family's everyday trusted option. Nomie launches in summer 2026, beginning with DTC and retail to follow. Follow Nomie on Instagram [https://www.instagram.com/getnomie/] It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]

S4 Ep47: How Purple Drop Is Bringing Peru’s Beloved Chicha Morada to American Consumers

Maria Velasquez [https://www.linkedin.com/in/maria-vepa/] is the founder of The Purple Drop, [https://thepurpledrop.com/] a vibrant beverage brand modernizing Peru’s beloved chicha morada for a new generation. Before entering the beverage industry, Maria spent more than a decade leading marketing and demand generation for enterprise technology and cybersecurity companies, building high-growth programs, global campaigns, and brand strategies across the B2B tech space. After years in tech, Maria traded software for sips and co-founded The Purple Drop with her husband Roger, inspired by his family’s homemade chicha morada recipe and a transformative trip to Peru. Built from purple corn, real fruit, and warming spices, The Purple Drop brings an ancient Peruvian tradition into a clean, ready-to-drink format designed for modern consumers. As a Moroccan-born founder raising a multicultural family with Peruvian traditions at the center of the table, Maria is passionate about using food and beverage to connect people to culture, storytelling, and shared experiences. Today, she’s building a bold, culture-forward beverage brand that celebrates Peru’s rich culinary heritage while supporting the communities and farmers behind its iconic ingredients. Follow The Purple Drop [https://www.instagram.com/heypurpledrop/] on Instagram. It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]

S4 Ep46: Birdie Bakes : How two moms are building a brand that solves a real problem

Birdie Bakes Co [https://birdiebakesco.com/] makes the first easy-to-bake muffin mix with real fruits and veggies in every bite. Founded by two moms, Victoria Tawney [https://www.linkedin.com/in/vfealkoff/]and Katie Nugent [https://www.linkedin.com/in/halekati/]who know the challenge of feeding kids well while juggling everyday life. Like so many parents, they wanted to get more fruits, veggies, fiber, and protein into their kids’ diets. Muffins were one of the only guaranteed yeses, but the options weren’t good enough. Baking from scratch was messy and time-consuming, and store-bought mixes lacked real nutrition. So they created what didn’t exist. Made with real ingredients like banana, apple, carrot, and sweet potato, Birdie Bakes Co mixes deliver fiber, protein, and nutrition from real food. They’re loved by kids, genuinely easy to make and designed to be fail-proof for busy families.  And with 50% less sugar than most leading mixes, they’re something parents feel good about serving. Birdie Bakes Co is built on keeping things simple, honest, and always fun proving that nourishing your family doesn’t have to be complicated or boring. Follow Birdie Bakes on Instagram. [https://www.instagram.com/birdiebakesco/] It's All Happening Website [https://www.itsallhappeningagency.co/] It's All Happening Instagram [https://www.instagram.com/itsallhappeningco/] Follow Danielle on Linkedin [https://www.linkedin.com/in/danielle-calabrese-588160a/] Launch Lab [https://www.itsallhappeningagency.co/launch-course-final]