Keep it Controversial
In this episode of the Keep it Controversial podcast, hosts Abigail Hakas and Jade Lombardo explore the impact of influencers on consumer behavior, primarily through overconsumption and microtrends. Reflecting on the rising trends of de-influencing and dupe culture, they attempt to unravel what ethical consumption truly entails in the age of online abundance. Make sure to follow Keep it Controversial so you never miss an episode, and stay tuned for new releases every other week. Check out our Instagram @keepitcontroversialpodcast for more behind-the-scenes content. Our research for this episode was compiled from the following articles: Influencer Marketing: https://harvardpolitics.com/the-influencer-revolution/ https://www.prsa.org/article/the-power-of-influencer-marketing https://influencermarketinghub.com/influencer-marketing-statistics/ https://www.vox.com/recode/23197348/tiktok-ad-sponcon-influencers https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers https://www.buzzfeed.com/natashajokic1/mikayla-nogueira-tiktok-mascara Overconsumption: https://www.teenvogue.com/story/were-getting-disillusioned-by-overconsumption-on-tiktok https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales Deinfluencers: https://www.theguardian.com/lifeandstyle/2023/feb/22/the-sudden-dawn-of-the-deinfluencer-can-online-superstars-stop-us-shopping https://www.forbes.com/sites/ariannajohnson/2023/03/08/rise-of-the-deinfluencer-growing-social-media-movement-challenges-influencers-and-consumerism/?sh=6efbc7e74a44 Music by Coma Studios on Pixabay
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