Get Booked: A Photography Marketing Podcast

99: Cleaning Your Email List

Your email list has dead weight — and it's costing you more than you think. We're talking about email list cleaning for photographers: what it actually means, why Gmail and Yahoo's new deliverability rules make it non-negotiable, and how a smaller, more engaged list will book you more sessions than a bloated one ever will. On this episode: * Why your open rates are the real metric — and what a healthy benchmark actually looks like * How to find and segment cold subscribers without nuking your whole list * The breakup email: what it is, why it works, and when to just let people go Need content to actually fill that email list? Melissa has put together 35 Blog Post Topics [http://35topics.com] to help you create content that works for your photography business SEO. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes [https://pictureperfectrankings.com/mistakes] Thinking about a pivot or transition in your photography business? Get on the waitlist [https://mentor.alisonbellphotographer.com/waitlist] for Alison's Free 15 and Mentoring when it returns in the fall. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings [https://mentor.alisonbellphotographer.com/freebie]—no ads required. Links: * Leave a review in Apple [https://podcasts.apple.com/us/podcast/keep-it-moving/id1717336737] or on Spotify [https://open.spotify.com/show/3xmwDMWiwZUsNUJz3LIDqF?si=ce4c9548ab1f4d4a] * 5 SEO Mistakes Killing Your Photography Business Webinar [https://pictureperfectrankings.com/mistakes] * Download 39 FREE Ways to Get More Clients [https://mentor.alisonbellphotographer.com/freebie] * Get Melissa's Free Blog Post Topics [https://35topics.com/] * Find Alison on IG @‌alisonbellphotog [https://www.instagram.com/alisonbellphotog/] * Find Melissa on IG @‌pictureperfectrankings [https://www.instagram.com/pictureperfectrankings/] Used #getbookedpodcast on socials!

98: How to Work From Home With Kids This Summer

NEW! Join the Get Booked Anywhere Facebook group [https://www.facebook.com/share/g/18fGwNG6nE/] to chat with biz-minded creatives. Alison will be in there all summer long to help answer questions and of course, share the show! Summer is coming in hot, and so are the kids — so we're breaking down exactly how to keep your photography business running when your whole house becomes a daycare. From mindset shifts to real-deal strategies (and yes, chore lists that actually work), this one's for every photographer-mom who refuses to let summer derail the business she's built. On this episode: * How to decide your summer work mode — full on, full off, or somewhere in between * Work strategies that actually fit around kids at home (including the early morning goldmine) * Age-by-age tips for keeping kids busy so you can actually focus Want to get your content working harder for your photography business? Check out Melissa's 35 Blog Post Topics [http://35topics.com/] for blog content that actually brings in clients. Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist [https://mentor.alisonbellphotographer.com/waitlist] for Alison's Free 15 and mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass [https://pictureperfectrankings.com/mistakes] Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call [https://mentor.alisonbellphotographer.com/discovery-call] with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie [https://35topics.com/]—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings [https://mentor.alisonbellphotographer.com/freebie]—no ads required. Links: * Leave a review in Apple [https://podcasts.apple.com/us/podcast/keep-it-moving/id1717336737] or on Spotify [https://open.spotify.com/show/3xmwDMWiwZUsNUJz3LIDqF?si=ce4c9548ab1f4d4a] * 5 SEO Mistakes Killing Your Photography Business Webinar [https://pictureperfectrankings.com/mistakes] * Download 39 FREE Ways to Get More Clients [https://mentor.alisonbellphotographer.com/freebie] * Get Melissa's Free Blog Post Topics [https://35topics.com/] * Find Alison on IG @‌getbookedpodcast [https://www.instagram.com/getbookedpodcast/] * Find Melissa on IG @‌pictureperfectrankings [https://www.instagram.com/pictureperfectrankings/] Used #getbookedpodcast on socials!

97: Quarterly Catch Up Q2 - The Episode We Nearly Forgot

We set goals in January. We recorded a quarterly review episode in April. And somewhere in between, we genuinely forgot what those goals were. Relatable? Probably. This episode is our real, unfiltered quarterly business review — Q1 wins, Q1 flops, and the Q2 goals we're actually going to look at this time. On this episode: * How our Q1 goals actually shook out — what hit, what flopped, and what we'd do differently * What a sustainable Q2 looks like when summer busy season is coming fast * How we're structuring our work schedules with kids home for summer — and why it actually requires planning ahead * Why a Quarterly Review [https://mentor.alisonbellphotographer.com/shop] download might be the easiest system upgrade you make all year Ready to do your own Quarterly Review [https://mentor.alisonbellphotographer.com/shop]? Grab Alison's printable Quarterly Review [https://mentor.alisonbellphotographer.com/shop] from the shop — it's a pretty little PDF you'll want to use every single quarter. Link in the show notes. Looking for fresh blog content ideas to fuel your SEO strategy? Melissa has put together 35 Blog Post Topics [http://35topics.com] to help you create content that actually works for your photography business. Want to talk through where your business stands heading into summer? Join the waitlist for a free 15 minute discovery call [https://mentor.alisonbellphotographer.com/waitlist] — spots reopen in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes [https://pictureperfectrankings.com/mistakes] Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie [https://35topics.com]—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings [https://mentor.alisonbellphotographer.com/freebie]—no ads required. Links: * Leave a review in Apple [https://podcasts.apple.com/us/podcast/keep-it-moving/id1717336737] or on Spotify [https://open.spotify.com/show/3xmwDMWiwZUsNUJz3LIDqF?si=ce4c9548ab1f4d4a] * 5 SEO Mistakes Killing Your Photography Business Webinar [https://pictureperfectrankings.com/mistakes] * Download 39 FREE Ways to Get More Clients [https://mentor.alisonbellphotographer.com/freebie] * Get Melissa's Free Blog Post Topics [https://35topics.com/] * Find Alison on IG @‌getbookedpodcast [https://www.instagram.com/getbookedpodcast/] * Find Melissa on IG @‌pictureperfectrankings [https://www.instagram.com/pictureperfectrankings/] Used #getbookedpodcast on socials!

96: Mini Mentoring with Morgan Walworth in Minnesota

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! [https://forms.gle/J5R6Z6toPVgXgrm28] Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to Get Booked. If you're in the early years of your photography business and wondering why being busy doesn't always feel like progress, this episode is for you. We sat down with Morgan Walworth, a newborn and family photographer based in Minnesota who is 18 months into her business — leasing studio space, shooting in-home and on location, and doing a solid volume of sessions. But she's ready to stop relying on her personal network and start building the systems that get her found by cold leads. We walked through her pricing structure, blogging strategy, email marketing setup, and what to prioritize when everything feels equally urgent. On this episode: * How to evaluate your pricing structure and know when you're leaving money on the table * Why blogging and email marketing work together to drive real, lasting SEO results * Creative ways to get in front of cold leads through local business collaborations Links: * Leave a review in Apple [https://podcasts.apple.com/us/podcast/keep-it-moving/id1717336737] or on Spotify [https://open.spotify.com/show/3xmwDMWiwZUsNUJz3LIDqF?si=ce4c9548ab1f4d4a] * Grab the Local Lead Magnet Playbook [https://mentor.alisonbellphotographer.com/leads] * Download Blog Post Topics [https://melissaarlena.myflodesk.com/blog-post-topics] * @‌getbookedpodcast [https://www.instagram.com/getbookedpodcast/] * @‌pictureperfectrankings [https://www.instagram.com/pictureperfectrankings/] Used #GetBookedPodcast on socials!

95: Ways to Make Money Without Your Camera

If you've been searching for ways to make money as a photographer during slow seasons, after a move, or while you're rebuilding — this episode is going to feel like permission. Melissa and I broke down four real income avenues that use the skills you already have, no camera required. On this episode: * How to audit your skills and find the income opportunity that fits your life right now * Four income avenues for photographers: digital products, consulting, virtual services, and teaching/coaching * Why military spouse photographers and anyone who moves frequently have a serious advantage with portable income Build a blogging strategy that BOOKS - On April 23, Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books [https://alisonbell.co]. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co [http://alisonbell.co] Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes [https://pictureperfectrankings.com/mistakes] Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie [https://35topics.com]—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings [https://mentor.alisonbellphotographer.com/freebie]—no ads required. Links: * Leave a review in Apple [https://podcasts.apple.com/us/podcast/keep-it-moving/id1717336737] or on Spotify [https://open.spotify.com/show/3xmwDMWiwZUsNUJz3LIDqF?si=ce4c9548ab1f4d4a] * 5 SEO Mistakes Killing Your Photography Business Webinar [https://pictureperfectrankings.com/mistakes] * Download 39 FREE Ways to Get More Clients [https://mentor.alisonbellphotographer.com/freebie] * Get Melissa's Free Blog Post Topics [https://35topics.com/] * Find Alison on IG @‌alisonbellphotog [https://www.instagram.com/alisonbellphotog/] * Find Melissa on IG @‌pictureperfectrankings [https://www.instagram.com/pictureperfectrankings/] Used #getbookedpodcast on socials!