The /RealEstate Podcast

How to Build Relationships Online with Katie Lance

You don’t need to go viral or become a full-time content creator to grow your real estate business. In this episode of /RealEstate, we sit down with social media expert Katie Lance to break down what’s actually working right now and what’s just noise. Katie shares a smarter, simpler strategy to turn social media into a lead-generating machine and tells you how to convert social media followers into clients. We dive into why “social media is rented ground,” how to move people from scrolling to real conversations, and how to use AI without sounding like everyone else. If you’ve ever felt overwhelmed by content creation, unsure what to post, or frustrated that your social media isn’t turning into real clients this is the playbook you’ve been missing. Get even more great insights from Katie at https://katielance.com/  Katie's Free Content Grid: https://katielance.com/contentgrid The Katie Lance Podcast: https://thekatielancepodcast.transistor.fm/ Connect with Katie on Instagram: https://instagram.com/katielance

Build the Best Content for Your Target Audience with Courtney Cleveland

Want a repeatable system for creating real estate content that actually brings in business? In this episode of /RealEstate, you’ll learn exactly how media director Courtney Cleveland builds a high-output content machine for the Todd Tramonte Home Selling Team—and how you can apply the same process. Discover how to batch videos, organize ideas into simple content buckets, and turn one recording into dozens of posts across YouTube, social platforms, email, and Google Business. You’ll also see why simple tools—like your iPhone, a lapel mic, and CapCut—can be all you need to produce effective content fast. You’ll walk away knowing how to: * Capture usable content anywhere * Use trends without losing your brand voice * Add calls-to-action that generate responses * Engage online in ways that build real client relationships If you’re ready to stop guessing what to post and start creating content that works for your business, press play and follow this step-by-step framework. - See what The Todd Tramonte Team is up to at: https://www.instagram.com/toddtramonterealtors/ [https://www.instagram.com/toddtramonterealtors/]  Learn even more from Courtney and the rest of The Todd Tramonte Team at: https://realestategrowthsystems.com/ [https://realestategrowthsystems.com/]   – Want to turn your content into real conversations with leads? Real Geeks gives you the tools to capture and convert online traffic with an IDX website and a CRM built for real estate teams. Check out Real Geeks to learn how agents connect content, lead capture, and follow-up in one system. Learn more at RealGeeks.com [http://realgeeks.com]

How Much Does Real Estate Branding Matter? with Ann Schneider

In this episode of /RealEstate, we’re joined by Ann Schneider, co-owner of NORCHAR Real Estate, to talk about how she helped build one of the most recognizable, community-driven real estate brands in her market. Ann shares how intentional branding decisions shaped everything from merch and community presence to agent culture and client loyalty. We dig into why swag can be powerful when done right, how consistency builds trust faster than volume, and why company values determine the brand, not the other way around. TIMESTAMPS: 00:00 Intro & why branding matters more than ever 03:26 How did Ann start the family brand? 09:08 What was the next step in expanding the brand? 25:52 What did the system look like once the brand became more established? 32:45 How does Ann think about sizes if you're purchasing branded t-shirts? 39:37 Besides branded t-shirts, what other merch was Ann producing? 46:00 How does Ann begin to think about the next merch item she's going to make? 52:08 How does the brand translate into the business culture at NORCHAR? This episode is packed with real-world examples and ideas for agents who want to stand out without feeling salesy. Brought to you by Real Geeks, the all-in-one CRM and IDX website platform trusted by top real estate teams to power their marketing, leads, and follow-up. All in one place. Learn more at https://www.realgeeks.com/ [https://www.realgeeks.com/]

The Real Cost of Pay at Closing Leads with Chris Morgan

In this episode of /RealEstate, we unpack the real cost of Pay at Closing leads for real-estate agents and team leaders. Chris Morgan from Real Geeks explains why PAC models slash commission, restrict agent freedom, and often fail to create sustainable growth compared to owning your CRM and online lead funnel. You’ll learn: * Pay at Closing vs. online lead-generation ROI * How PAC leads impact your commissions and control * Why online leads convert on an 8–12 month timeline * How solving problems—not chasing “ready now” buyers—builds pipeline Perfect for agents researching real-estate lead generation, ROI strategies, and long-term business growth. Read Chris’ blog post that sparked this conversation here: https://www.realgeeks.com/blog/why-pay-at-close-is-the-slow-death-of-real-estate-teams [https://www.realgeeks.com/blog/why-pay-at-close-is-the-slow-death-of-real-estate-teams]

Turn Every Task into an AI-Automated System with Dustin Owens

Learn how to automate your real estate business using AI for real estate agents. In this episode, Dustin Owens explains exactly how he uses ChatGPT, Zapier, and Read.ai to streamline his workflow, save time, and deliver a better client experience. If you’ve ever wanted to work smarter (not harder) as an agent, this is the roadmap. Listen in now to learn: * How to automate client follow-ups and reviews * The AI prompts Dustin uses for listings * The “Buyer Under Contract” system that saves hours per deal Grab the free Automation Recipe Book here [https://5dqvo.share.hsforms.com/2IiDOeQi3S2ysIIVlLfhIew] Learn even more from Dustin on his YouTube channel @mantlerealty [https://www.youtube.com/@mantlerealty] and his website mantlerealty.com [https://mantlerealty.com]. For even more about the episode, check out our blog post:  https://www.realgeeks.com/blog/turn-every-task-into-an-ai-automated-system [https://www.realgeeks.com/blog/turn-every-task-into-an-ai-automated-system]