Lancashire Business Stories
The Absolute Journey: Business Insights with Chris Hodgen Chris recounts founding Absolute in Bolton after working in marketing at Reuters in London, launching on 5 October 1999 with interactive CD-ROM “business cards” before the internet and using a European license to win major clients (e.g., Fujifilm, Honda, Mattel, and 2.3 million “PokeRoms”). He describes early portfolio-driven growth, work in schools and universities, and a partnership ending around 2001. He explains a later diversion into a publishing/“Entertainment” venture (For Dummies digital license, a failed Nick Faldo golf product that led to losses, and a “pass your driving test” product), then refocusing after the 2008 crash to rebuild the agency and win larger work (e.g., Amir Khan, AA Driving School, Man City campaigns, Redrow rebrand). He outlines splitting the business into Absolute Agency (brand/campaign) and Absolute Nexer (bespoke web development) under Absolute Group, discusses culture, hybrid working, recruiting/process challenges, AI opportunities (including AI-only ads and Tefal imagery), and advice to pursue passion, get external support and use frameworks like Traction and Radical Candor. 00:00 Podcast Introduction 00:36 Chris Origin Story 01:04 CD-ROM Business Idea 02:41 Launching Absolute 1999 03:52 Motorsport Sponsorship Work 05:39 Naming Absolute 07:51 First Clients Portfolio 10:22 Partner Split Early Years 11:29 Early Growth Numbers 12:48 CD-ROM Boom Clients 14:02 Diversifying Mistake 15:05 Faldo Deal Goes Wrong 19:32 Golf Networking Stories 21:15 Reinventing After 2008 25:52 Splitting Into Two Brands 27:39 Ideal Client Fit 29:06 Redrow Rebrand Case Study 31:06 Premium Brand Breakthrough 31:45 Culture Values And Trust 32:50 No Yes Agency Mindset 34:00 Tendering Versus Creativity 34:47 Hybrid Work And Collaboration 37:20 Community Buzz In Studio 39:59 Five Year Plan Focus 41:06 AI Opportunities And Limits 42:44 Owner In Versus On 44:04 Leadership Role Lessons 45:50 Biggest Challenges Today 47:33 AI And Future Jobs 50:46 AI Creative Work Examples 56:06 Quickfire Business Advice 01:01:23 Books Podcasts And Learning 01:04:41 Closing Thanks And Wrap LINKS Absolute Agency Website: https://absolute.agency/ [https://absolute.agency/] Absolute Nexa Website: https://absolute-nexa.agency/ [https://absolute-nexa.agency/] Chris’s LinkedIn Profile: https://www.linkedin.com/in/chrishodgen/ [https://www.linkedin.com/in/chrishodgen/] ActionCOACH Bolton: https://business.actioncoach.co.uk/coaches/bolton [https://business.actioncoach.co.uk/coaches/bolton] ActionCOACH Bolton Events: https://business.actioncoach.co.uk/coaches-events-listing?id=15417591592 [https://business.actioncoach.co.uk/coaches-events-listing?id=15417591592] Paul’s LinkedIn Profile: https://www.linkedin.com/in/paul-limb/ [https://www.linkedin.com/in/paul-limb/]
18 episodios
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