Let's Talk small Business with Mitchell Wilson

Let’s Talk Marketing That Actually Works with Javier Lozano

37 min · 12 de may de 2026
Portada del episodio Let’s Talk Marketing That Actually Works with Javier Lozano

Descripción

What happens when you stop treating marketing like a collection of random tactics and start building it like a real growth engine? In this episode, Mitchell sits down with Javier Lozano, founder and fractional CMO at Boulder Media Solutions, to unpack what actually drives scalable growth for small businesses. From launching a business during the 2008 recession to helping scale a company from $1M to $20M+, Javier shares practical lessons on strategy, leadership, systems, and why most businesses get stuck after the first million. They dive into customer acquisition costs, predictable revenue systems, go-to-market strategy, thought leadership, and the dangerous trap of “random acts of marketing.” If your business feels reactive, founder-dependent, or inconsistent with lead flow, this episode will challenge the way you think about growth. Book your free breakthrough session with the Coachbirds team here: https://www.coachbirds.com/breakthrough [https://www.coachbirds.com/breakthrough]

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