Marketing Against The Grain

Ep. 328 Could an AI model be the world’s best creative director? Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns, mastering AI prompt chains for marketing, and the top ways to use o3 as your high-skill creative partner. Mentions * Want our Creative Director prompt? Get it here: https://clickhubspot.com/pwd [https://clickhubspot.com/pwd] * OpenAI’s o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/ [https://openai.com/index/introducing-o3-and-o4-mini/] * ChatGPT https://chatgpt.com/ [https://chatgpt.com/] * HubSpot Style Guide https://offers.hubspot.com/create-brand-style-guide [https://offers.hubspot.com/create-brand-style-guide] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics. Mentions * Want our PDF-to-Prompt Engineer Prompt? Get it here: https://clickhubspot.com/msl [https://clickhubspot.com/msl] * Lee Boonstra’s Prompt Engineering PDF https://www.gptaiflow.tech/assets/files/2025-01-18-pdf-1-TechAI-Goolge-whitepaper_Prompt%20Engineering_v4-af36dcc7a49bb7269a58b1c9b89a8ae1.pdf [https://www.gptaiflow.tech/assets/files/2025-01-18-pdf-1-TechAI-Goolge-whitepaper_Prompt%20Engineering_v4-af36dcc7a49bb7269a58b1c9b89a8ae1.pdf] * Claude https://claude.ai/ [https://claude.ai/] * ChatGPT https://chatgpt.com/ [https://chatgpt.com/] * OpenAI https://openai.com/ [https://openai.com/] Check out this episode on YouTube: https://www.youtube.com/watch?v=ZnTb99ESoNk&t=417s [https://www.youtube.com/watch?v=ZnTb99ESoNk&t=417s] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that act as top-tier marketers, and how to leverage these virtual teammates to solve real business challenges—without hiring new humans. Mentions * Get our Luke "The Paid Marketer" Master GPT here: https://clickhubspot.com/gjw [https://clickhubspot.com/gjw] * ChatGPT https://chatgpt.com/ [https://chatgpt.com/] * Claude https://claude.ai/ [https://claude.ai/] * DALL·E https://openai.com/index/dall-e-3/ [https://openai.com/index/dall-e-3/] * Brian Balfour https://brianbalfour.com/ [https://brianbalfour.com/] * Slack https://slack.com/ [https://slack.com/] Check out this episode on YouTube: https://www.youtube.com/watch?v=18ouksJBwT4&t=38s [https://www.youtube.com/watch?v=18ouksJBwT4&t=38s] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and building a custom personal assistant agent that keeps you one step ahead. Mentions * Want our favorite productivity prompt? Get it here: https://clickhubspot.com/dse [https://clickhubspot.com/dse] * Claude https://claude.ai/ [https://claude.ai/] * ChatGPT https://chatgpt.com/ [https://chatgpt.com/] * Zapier https://zapier.com/ [https://zapier.com/] * Make https://www.make.com/en [https://www.make.com/en] Check out this episode on YouTube: https://www.youtube.com/watch?v=dD6ehvz5fDg&t=642s [https://www.youtube.com/watch?v=dD6ehvz5fDg&t=642s] Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark and ChatGPT to nail your brand’s look, and pro tips for turning AI-generated outlines into sales-ready presentations—all without spending hours in PowerPoint. Mentions * Want to automate your marketing with AI? Get our playbook here: https://clickhubspot.com/cbr [https://clickhubspot.com/cbr] * Genspark https://www.genspark.ai/ [https://www.genspark.ai/] * ChatGPT https://chatgpt.com/ [https://chatgpt.com/] * Claude https://claude.ai/ [https://claude.ai/] * Gemini https://gemini.google.com/ [https://gemini.google.com/] * DeepSeek https://www.deepseek.com/ [https://www.deepseek.com/] Check out this episode on YouTube: https://www.youtube.com/watch?v=GoSFVjDsNvU Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt [https://clickhubspot.com/customgpt] We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research [https://bit.ly/matg-research] Resource * [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip [https://clickhubspot.com/aip] We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg [https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg]  Twitter: https://twitter.com/matgpod [https://twitter.com/matgpod]  TikTok: https://www.tiktok.com/@matgpod [https://www.tiktok.com/@matgpod]  Join our community https://landing.connect.com/matg [https://landing.connect.com/matg] Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 [https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934]   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH [https://link.chtbl.com/h9_sjBKH] and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar [https://twitter.com/kippbodnar]   Kieran Flanagan, https://twitter.com/searchbrat [https://twitter.com/searchbrat]  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by HubSpot Media // Produced by Darren Clarke.