90: Lead Gen vs. Demand Gen: What's the Difference & Why Make the Switch

94: The State of Marketing in 2026: Why Taste Matters More Than Ever

HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia. Their core finding? In the age of AI, brand POV and good taste matter more than ever. On this episode, host Jenn Mancusi sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to walk through the 2026 State of Marketing Report. Kyle breaks down how AI is changing how marketers work, why brand POV and good taste are becoming a real differentiator, and why closing the personalization gap is one of the biggest opportunities teams are leaving on the table. If you're trying to figure out where to focus your marketing in 2026, this episode gives you a clear starting point. 🔗 Mentioned in this episode: * State of Marketing Report → ⁠ [https://www.hubspot.com/state-of-marketing]https://www.hubspot.com/state-of-marketing [https://www.hubspot.com/state-of-marketing] 👤 Connect with us: * Kyle → ⁠⁠⁠ [https://www.linkedin.com/in/annsmarty]⁠https://www.linkedin.com/in/kyledenhoff [https://www.linkedin.com/in/kyledenhoff] * Jenn → ⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠⁠http://growgetter.io [http://growgetter.io]

93: SEO vs. AEO vs. GEO: What Marketers Need to Know in the Age of AI

Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight. But what if the new acronyms aren't actually new strategies? On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ year SEO veteran and co-founder of Smarty Marketing, to break down what AEO and GEO actually mean, and why she believes SEO is still the foundation underneath all of it. Ann walks through how Google AI Overviews and tools like ChatGPT and Perplexity are reshaping search behavior, what to do when 60% of searches now end without a click, and how to optimize your content so it gets cited inside AI-generated answers. If you're tired of all the acronyms and just want to know what works in search right now, this episode gives you the playbook. 🔗 Mentioned in this episode: * SEO & AI Newsletter → https://www.annsmarty.com/ [https://www.annsmarty.com/] 👤 Connect with us: * Ann → ⁠ [https://www.linkedin.com/in/annsmarty]https://www.linkedin.com/in/annsmarty [https://www.linkedin.com/in/annsmarty] * Jenn → ⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠⁠http://growgetter.io [http://growgetter.io]

92: Building an Effective Video Strategy in 2026

Wistia just released its sixth annual State of Video Report - surveying over 900 professionals and analyzing 13 million videos to understand what B2B video marketing looks like in 2026. A few months ago, we spoke with Sam Balter from Wistia about how AI is changing video production. Now we're zooming out to look at the state of video marketing as a whole. On this episode, host Jenn Mancusi sits down with Taylor Corrado, Senior Director of Brand Marketing at Wistia, to walk through Wistia's 2026 State of Video Report. Taylor breaks down how teams are building video strategies with flat budgets, which distribution channels are winning, which four formats are pulling ahead, and how to get months of value out of every video you create. If you're trying to do more with video on a limited budget, this episode shows you what's working. 🔗 Mentioned in this episode: * AI Video Episode with Sam → https://podcasts.apple.com/us/podcast/85-ai-video-marketing-strategies-tools-what-actually-works/id1694978118?i=1000756134824 [https://podcasts.apple.com/us/podcast/85-ai-video-marketing-strategies-tools-what-actually-works/id1694978118?i=1000756134824] * State of Video Report → ⁠⁠https://bit.ly/4dlETTq⁠⁠ [https://bit.ly/4dlETTq%E2%81%A0] 👤 Connect with us: * Taylor → linkedin.com/in/taylorcorrado [linkedin.com/in/taylorcorrado] * Jenn → ⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠http://growgetter.io [http://growgetter.io]

91: Why Storytelling Is Your Superpower in the Age of AI

Most people think AI is coming for writers and creatives first.   But what if everyone's wrong? On this episode, host Jenn Mancusi talks with Joe Lazer, author of the Amazon #1 release "Super Skill: Why Storytelling Is the Superpower of the AI Age."  Joe pioneered the content marketing industry as a founding team member at Contently and has spent the past four years leading marketing at two AI startups. Joe breaks down why AI is disrupting technical work faster than creative work, what the shift from the "code economy" to the "storytelling economy" means for your career, and how to use AI as a thought partner to sharpen your story rather than replace it. If you're worried about staying relevant as AI gets better, this episode shows you the one skill that will future-proof your career. 🔗 Mentioned in this episode: * Super Skill → https://joelazer.com/superskill [https://joelazer.com/superskill] * The Storytelling Edge Newsletter → https://storytellingedge.substack.com/ [https://storytellingedge.substack.com/] 👤 Connect with us: * Joe → https://www.linkedin.com/in/joe-lazer [https://www.linkedin.com/in/joe-lazer] * Jenn → ⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠⁠http://growgetter.io [http://growgetter.io]

90: Lead Gen vs. Demand Gen: What's the Difference & Why Make the Switch

Most B2B marketing teams are still measuring success by lead volume. But those leads aren't converting. Gated PDFs, event badge scans, and webinar signups might hit your monthly quota, but they're not driving revenue. A few months ago, we spoke with Colin Spector, Orum's SVP of Sales, about what sales teams need from marketing: qualified pipeline. Now we're hearing how the marketing team delivers. On this episode, host Jenn Mancusi talks with Sarah Reece, Director of Demand Generation at Orum and former GTM leader at Sourcegraph and Red Hat. Sarah breaks down what's wrong with traditional lead generation, why demand generation works better, and what it looks like in practice. Plus, she shares the full story of how she convinced Orum leadership to make the switch. If you're tired of hitting lead volume goals that don't translate to revenue, this episode shows you a better way forward. 🔗 Mentioned in this episode: * Sales Alignment episode with Colin → https://podcasts.apple.com/us/podcast/73-what-sales-teams-need-from-marketing-and-why-most/id1694978118?i=1000723132231 [https://podcasts.apple.com/us/podcast/73-what-sales-teams-need-from-marketing-and-why-most/id1694978118?i=1000723132231] 👤 Connect with us: * Sarah → https://www.linkedin.com/in/sbethreece/ [https://www.linkedin.com/in/sbethreece/] * Jenn → ⁠https://www.linkedin.com/in/jennifer-mancusi⁠ [https://www.linkedin.com/in/jennifer-mancusi] 🚀 Learn more about Growgetter: ⁠http://growgetter.io [http://growgetter.io]