Marketing: Global Edition

Turning CEO's into brands on LinkedIn

"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.

From Sneakers to AI?

Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold branding move is actually a financial restructuring that drove a ~700% stock surge on AI momentum alone. Watch as we break down what really happened and why it is not the story the media says it is.

From Space to Social: How Brands Turn Audiences into Creators

This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode Jasmine talks about ad campaigns that are based on user generated content or UGC. Campaigns like Apple’s “Shot on iPhone”. Jasmine talks about other examples and what makes for a successful user-generated campaign.

The K-Wave. A Billion Dollar Industry.

This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion dollar commercial and cultural phenomenon including music, film, TV shows and even beauty and fashion. But it did not come about by accident. It was a strategic plan emanating from something called the Jurassic Park moment. Tune in to hear Jasmine and Piers talk through the tidal wave, how it came about and what other countries could learn from it.

Is the Branding of The Premier League and Other Football Tournaments Confusing?

Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is different from The League Cup but is the same as the Premiership and, weirdly the EPL. And League One is actually the third level of the football pyramid. Confused? We are. In this episode Jasmine and Piers are joined by friend, colleague and football super fan David Goulden to discuss the confusing world of football cup brands.