Marketing, Optimized

S1, E6: Getting Your Priorities Straight

For most marketers, it seems like the list of projects and tasks to complete is never-ending. And, you aren't wrong. But there is a better way to prioritize and manage your time.  In today's episode our guest co-host, Nicole Watson, is diving deep into the not-so-sexy, but oddly interesting world of prioritization using the Eisenhower Matrix.  LEARN MORE: https://www.nicolewatson.net/blog/the-art-of-priority-juggling MATRIX VISUAL: https://www.ntaskmanager.com/blog/eisenhower-matrix/ ---- Guest Host: Nicole Watson WEBSITE: https://www.nicolewatson.net/ SOCIAL: https://www.linkedin.com/in/nicolecwatson/ ---- CONNECT WITH ME: https://www.linkedin.com/in/jeaneenbengtson/ WEBSITE: https://www.jeaneenbengtson.com/marketing-optimized-podcast GET IN TOUCH: marketingoptimizedpodcast@gmail.com

S1, E5: Creating a 30/60/90-Day Plan

The job market is tough right now, we’re in the middle of a pandemic that has changed everything. Whether you’re currently employed and looking for more stability or are one of the millions who have been impacted COVID-19 layoffs, you know that scoring that initial interview is difficult and when you do get it, you have to bring everything to the table. In this episode, you’ll learn how to build a custom 30/60/90-Day Plan to share with a potential employer that will give you a competitive edge. Download the free 30/60/90-Day Plan template [https://www.jeaneenbengtson.com/resources?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e5&utm_content=template] and get started. ----- Found this episode helpful? Share, subscribe, and review. Have something to say about this week's episode? Drop me a line on my website | [https://www.jeaneenbengtson.com/contact?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e5&utm_content=contact]JeaneenBengtson.com [https://www.jeaneenbengtson.com/contact?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e5&utm_content=contact] Join the discussion on Facebook | Facebook.com/groups/marketingoptimized [https://facebook.com/groups/marketingoptimized] Follow us on Instagram | @marketing.optimized [https://instagram.com/marketing.optimized] Get the latest on LinkedIn | Linkedin.com/company/marketing-optimized [https://www.linkedin.com/company/marketing-optimized] Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson [https://linkedin.com/in/JeaneenBengtson]

S1, E4: Copywriting for Marketers - Part II

Creative writing is not just a class you are forced to take in college. It’s a huge part of marketing. What you say and how you say it can be the difference between a successful campaign and one that never gets traction. In this two-part series, I’m sharing some tips, strategies, and exercises that will help you become a more confident copywriter. In this episode, I'm sharing hands-on exercises to get your creativity flowing and tips for writing for conversions. LISTEN TO PART I HERE [https://anchor.fm/marketingoptimized/episodes/S1--E3-Copywriting-for-Marketers---Part-I-eirdop] ----- Found this episode helpful? Share, subscribe, and review. Have something to say about this week's episode? Drop me a line on my website | JeaneenBengtson.com [https://www.jeaneenbengtson.com/contact?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e3&utm_content=contact] Join the discussion on Facebook | Facebook.com/groups/marketingoptimized [https://facebook.com/groups/marketingoptimized] Follow us on Instagram | @marketing.optimized [https://instagram.com/marketing.optimized] Get the latest on LinkedIn | Linkedin.com/company/marketing-optimized [https://www.linkedin.com/company/marketing-optimized] Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson [https://linkedin.com/in/JeaneenBengtson]

S1, E3: Copywriting for Marketers - Part I

Creative writing is not just a class you are forced to take in college. It’s a huge part of marketing. What you say and how you say it can be the difference between a successful campaign and one that never gets traction. In this two-part series, I’m sharing some tips, strategies, and exercises that will help you become a more confident copywriter. First up, let’s get into the right frame of mind before we put pen to paper. ----- Found this episode helpful? Share, subscribe, and review. Have something to say about this week's episode? Drop me a line on my website | JeaneenBengtson.com [https://www.jeaneenbengtson.com/contact?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e3&utm_content=contact] Join the discussion on Facebook | Facebook.com/groups/marketingoptimized [https://Facebook.com/groups/marketingoptimized ] Follow us on Instagram | @marketing.optimized [https://instagram.com/marketing.optimized] Get the latest on LinkedIn | Linkedin.com/company/marketing-optimized [https://www.linkedin.com/company/marketing-optimized] Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson [https://Linkedin.com/in/JeaneenBengtson]

S1, E2: Free Marketing Tools Round-Up

As you have probably figured out by now, marketing professionals are expected to wear a lot of hats. One day you might need to adjust code, the next day you may be designing a display ad, and tomorrow you could be writing headlines for an upcoming campaign. It's one of the best and most challenging parts of the gig. But... we can't be experts in all things, and that is when we rely on tools. Today, we cover some free tools that will help you with graphic design, photography, project management, copywriting, and SEO. Read more from the episode on my blog [http://jeaneenbengtson.com/post/9-free-marketing-tools-to-get-more-done?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e2&utm_content=blog]. ----- LINKS Graphic Design Canva.com [//Canva.com] | Design graphics, gifs, videos (Free and Premium) PhotoPea.com [//PhotoPea.com] | In-Browser Photoshop Alternative (Free) Unsplash.com [//Unsplash.com] | Royalty-Free Images (Free) Pexels.com [//Pexels.com] | Royalty-Free Images and Videos (Free) Pixabay.com [//Pixabay.com] | Royalty-Free Images and Videos (Free) Project Management Asana. com [//Asana. com] | Multi-use project management tool (Free and Premium) UsePastel.com [//UsePastel.com] | Creative collaboration and feedback tool (Free and Premium) Copywriting Grammarly.com [//Grammarly.com] | Writing assistant browser extension Words-to-Use.com [//Words-to-Use.com] | Word reference catalog SEO Yoast.com [//Yoast.com] | SEO WordPress Plug-in AnswerThePublic.com [//AnswerThePublic.com] | Search Engine Consumer Insights ----- Found this episode helpful? Share, subscribe, and review. Have something to say about this week's episode? Let's talk. Join the discussion on Facebook | facebook.com/groups/marketingoptimized [https://bit.ly/2YAogOe] Follow us on Instagram | @marketing.optimized [https://bit.ly/2EyexRC] Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson [https://bit.ly/3lpeN6v]