Master The Media

Healthcare Brand Deals: Legal Mistakes That Could Cost You with Dan Ilkay | EP 45

Could one brand deal put your license, income, or future partnerships at risk? In this episode of Master the Media, Amy Gorin talks with attorney Dan Ilkay about how healthcare professionals can protect themselves before signing brand contracts. Dan explains why every contract deserves a careful read, especially clauses about exclusivity, name and likeness, content approval, payment terms, and automatic renewals. He also shares why FTC disclosures, FDA-related claims, and licensure rules matter even more when your credentials are part of your brand. You’ll learn how to push back with confidence, when to bring in an attorney, and why forming an LLC can help protect your personal assets. Dan Ilkay is the founder and principal lawyer at ILKAY Law. This firm was founded to help small and medium-sized technology businesses gain access to important legal services including contract support and protection of your intellectual property. His technical background and entrepreneurial experience make him uniquely suited to assist your technology business ILKAY Law represents a wide range of clients, ranging from small start-up businesses to multinational corporations. Prior to beginning his law practice, Dan Ilkay worked in the business world. His extensive experience in that field allows him to understand the business realities facing his clients, helping him to guide and negotiate the most favorable terms for his clients. Dan Ilkay, the founder and managing attorney, is licensed to practice law in California while representing clients from all over the United States on Federal law matters and the world, ranging from overseas businesses, online sellers to retail chains, and mature IT companies. Connect with Dan: Website: https://ilkaylaw.com/ [https://ilkaylaw.com/] IG: https://www.instagram.com/incompanycounsel/ [https://www.instagram.com/incompanycounsel/] Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ [https://masterthemedia.co/masterclass/] Episode highlights: (0:00) Intro (1:16) Introduction to Dan Ilkay (3:46) Why contract review matters (6:20) Negotiating scope, pay, and renewals (7:33) Name, image, and likeness rights (11:21) Exclusivity clauses and pricing (15:38) When to hire an attorney (21:43) FTC disclosures and health claims (26:57) Indemnification, liability caps, and LLCs (31:03) Confidentiality and renewal terms (36:20) Timelines, payment terms, and milestones (39:35) Takeaways (43:32) Where to find Dan and his resources (45:11) Outro Support the show [https://www.buzzsprout.com/2204285/support] * Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy [https://www.facebook.com/groups/mediamasterywithamy] * Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 [https://www.facebook.com/groups/789355101157569] * Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 [https://www.facebook.com/groups/264636544981623] If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Stop Working for Free: How to Get Paid by Brands | EP 44

What should you say when a brand asks you to work for free? In this episode of Master of the Media, Amy Gorin shares practical, confidence-building advice for nutrition professionals, creators, and experts who want to protect their time, credentials, and income. Amy explains why free product does not pay for real costs like event planning, marketing, shipping, team support, or the value of your endorsement. She also gives simple scripts you can use when brands ask for unpaid gift bag placement, media interviews, product mentions, or service swaps. You’ll learn when it makes sense to say yes, when to walk away, and how to clearly explain that your work has real value. Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ [https://masterthemedia.co/masterclass/] Episode highlights: (0:00) Intro (1:38) Saying no when brands ask for free work (2:47) Why gift bag inclusion should be paid (5:43) Script for turning down free deliverables (7:10) The problem with free media exposure (9:27) What to say when a brand wants free interviews (10:45) Why paid work leads to better work (11:19) When swaps can make sense (12:41) Using free partnerships as proof of concept (14:01) Final reminder: get paid for your time, credentials, and endorsement (14:38) Outro Support the show [https://www.buzzsprout.com/2204285/support] * Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy [https://www.facebook.com/groups/mediamasterywithamy] * Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 [https://www.facebook.com/groups/789355101157569] * Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 [https://www.facebook.com/groups/264636544981623] If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

How Healthcare Professionals Can Get Paid Their Worth in Brand Deals | EP 43

What if your health expertise could help you land paid brand deals, even if you do not have a huge following? In this episode, Amy answers real questions from Brand Partnership School students about how healthcare professionals can start working with brands and get paid fairly. She shares how to choose the right social media platform, why engagement matters more than follower count, and what to include in a media kit. Amy also explains why you should not send a rate card too early, how to set up a professional email, and what contract terms to watch out for. You’ll also hear tips on working with brands locally or globally and creating content that shows brands you are ready for bigger opportunities. Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ [https://masterthemedia.co/masterclass/] Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/ [https://masterthemedia.co/brand-partnership-school/] Land $50,000 in brand partnerships in the next 6 months (and $500,000 by 2030): https://masterthemedia.co/course/ [https://masterthemedia.co/course/] Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy [https://www.facebook.com/groups/mediamasterywithamy] Google Workspace Email (this link gives you 10% off) https://referworkspace.app.goo.gl/EYL3 [https://referworkspace.app.goo.gl/EYL3] Episode highlights: (0:00) Intro (1:39) Choosing the right social media platform (5:43) Media kits, brand work, and rate cards (8:49) Positioning yourself for global brand partnerships (11:43) Contract red flags and unfair brand requests (15:46) Setting up a professional email address (17:21) Content that signals you are ready for bigger deals (19:14) Free masterclass invitation and closing call to action (20:15) Outro Support the show [https://www.buzzsprout.com/2204285/support] * Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy [https://www.facebook.com/groups/mediamasterywithamy] * Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 [https://www.facebook.com/groups/789355101157569] * Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 [https://www.facebook.com/groups/264636544981623] If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

20 Years of Brutally Honest Brand Partnership Advice in 7 Minutes | EP 42

Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy also reminds you that your credentials matter, your work has value, and people need to hear about the great things you are doing. This episode feels like a kind but firm pep talk for anyone ready to grow their income and confidence with brand partnerships. Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/ [https://masterthemedia.co/masterclass/] Episode highlights: (0:00) Intro (1:28) Brutally honest brand partnership advice in seven minutes (2:03) Why you should not wait for brands to find you (3:09) There is no perfect time to start (4:22) Why healthcare pros need to stop undercharging (6:11) The value of learning from someone ahead of you (8:32) Why sharing your wins helps people see your value (9:08) Amy’s free masterclass (9:33) Outro Support the show [https://www.buzzsprout.com/2204285/support] * Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy [https://www.facebook.com/groups/mediamasterywithamy] * Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 [https://www.facebook.com/groups/789355101157569] * Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 [https://www.facebook.com/groups/264636544981623] If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

Blogging Is Not Dead – How SEO and AI Are Changing the Game with Katie Dodd | EP 41

What if blogging in 2026 is still one of the smartest ways to grow your brand, earn real income, and help more people? In this episode, Amy Gorin talks with dietitian and entrepreneur Katie Dodd about how she went from a full-time VA job to building a flexible business that lets her be present with her kids while serving thousands online. Katie breaks down how blogs still work in the age of AI, why SEO matters, and the many ways a website can make money through ad revenue, affiliate links, digital products, courses, and brand deals. She also shares a refreshing message about money: earning more is not selfish when your work truly helps people. This is an encouraging, practical listen for anyone ready to start small and grow with purpose. Katie Dodd is a registered dietitian who has worked in the field since 2008, with a strong focus on geriatric nutrition. She began her career at the VA in home care, where she built deep experience helping older adults. Over time, she moved into entrepreneurship and created The Geriatric Dietitian, a blog and business that shares evidence-based nutrition content while generating income through ads, digital products, affiliate links, and courses. She also built Dietitian Side Hustle, where she teaches dietitians about blogging, SEO, and online business growth. Katie is also the author of Dietitian Side Hustle and is active as a speaker, educator, and content creator. Connect with Katie: Website: https://dietitiansidehustle.com/ [https://dietitiansidehustle.com/] IG: https://www.instagram.com/thekatiedodd [https://www.instagram.com/thekatiedodd] Facebook Group: https://www.facebook.com/groups/dietitiansidehustle [https://www.facebook.com/groups/dietitiansidehustle] Join the community: https://bloggingacceleratorprogram.com/community [https://bloggingacceleratorprogram.com/community] Grab a copy: https://amzn.to/4tD3dXt [https://amzn.to/4tD3dXt] Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/ [https://masterthemedia.co/pricing-guide/] Episode highlights: (0:00) Intro (1:49) Katie’s background and career shift (7:08) How blogging really makes money (10:57) Is blogging dead in 2026? (15:44) Ways to earn money through blogging (30:00) Sponsored content and brand partnerships (46:46) Baby steps, mindset, and building the life you want (49:24) Where to find Katie (50:03) Takeaways (51:02) Outro Support the show [https://www.buzzsprout.com/2204285/support] * Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy [https://www.facebook.com/groups/mediamasterywithamy] * Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 [https://www.facebook.com/groups/789355101157569] * Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 [https://www.facebook.com/groups/264636544981623] If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!