Master Your Marketing

META's Andromeda Update: Why Creative Variety is Now Non-Negotiable

META just rolled out its Andromeda update, and it's a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing, I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can navigate these shifts without losing your sanity (or your ROI). We'll dive into: ✨ What META's Andromeda update really does behind the scenes. ✨ Why creative diversity is now the single most important lever in your campaigns. ✨ Practical ways to test and refresh your ad creative without burning out. ✨ Real client examples of what's working (and what isn't) right now in ads. This episode is packed with insights for agency owners, course creators, and e-commerce brands who want to stay ahead of the curve. Because let's be real: one image and one campaign just isn't going to cut it anymore. 👉 Plus, a quick reminder: this episode is brought to you by The Conversion Club [https://www.ashleybostonhq.com/theconversionclub], my monthly membership where I teach you the Convert Method framework. Inside, we cover everything from ads, funnels, emails, and nurture sequences, to tracking what's really working. Want to join us? You'll find the link in the show notes. Hit play and let's chat about how to pivot with META's changes, so your campaigns keep winning. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

Why so many women experience the impostor syndrome and how to stop letting it affect you

If you've ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you're "good enough" or "qualified enough", you're not alone. In this episode, I'm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and how to stop it from running the show. Christine's helped hundreds of women in business rewire the way they think, sell and show up — and today she's breaking down why impostor syndrome keeps coming back even as you grow (and why that's actually a good thing). We're diving into: * How impostor syndrome actually protects you, and why it's time to stop fearing it * Why high-achieving women feel it the most * Practical ways to shift your mindset and show up even when you're doubting yourself * The power of using fear as a growth tool * Why your inner critic is not the truth (and what to do instead) We also chat about Christine's #1 best-selling book Turn Impostor Syndrome Into Your Superpower — a must-read if you're ready to stop second-guessing and start owning your brilliance. Whether you're just getting started or you've been in business for years, this one will give you the mindset refresh you didn't know you needed. Links & Resources: * Find Christine on Instagram: @christinecorcoran_coach [https://www.instagram.com/christinecorcoran_coach/] * Grab her best-selling book: Turn Impostor Syndrome Into Your Superpower (Amazon, Booktopia & more) [https://www.amazon.com.au/Turn-Impostor-Syndrome-Into-Superpower/dp/1763812308/ref=sr_1_1?crid=2KICJVQXOT3L9&dib=eyJ2IjoiMSJ9.syOOMa61Znj8T5gEntNtGtFXwsjZ4rr_v_VyCzYDp9akS5RABjxzjXHQrJZ68pAMqeELy1oRN0jQEr6H5as7G0Rw44i0_YNSzsXN7dqZQ3kZ6_RYb-fg6fhCIlitF49J.lhsg_QxvaZ2Hacpa6Aza_pMzy_f_gN37sYEEBk26OrM&dib_tag=se&keywords=christine+corcoran&qid=1751949416&sprefix=christine+corc%2Caps%2C270&sr=8-1] * Learn more at: christinecorcoran.com.au [https://christinecorcoran.com.au/]

The 4 Big Changes Coming to Meta Ads in 2025

Big changes are coming to Meta Ads, and if you're running Facebook or Instagram campaigns, you need to know what's happening! In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta's platforms: * No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose control? * Advantage+ Shopping is now Advantage+ Sales – What does this name change really mean, and how does it affect eCommerce and service-based businesses? * You can still turn Advantage+ "off" with customisations – Learn how to tweak your campaigns to maintain control where it matters most. * Opportunity Score is back! – Meta is reintroducing this feature to help advertisers optimise campaigns more efficiently. What do these changes mean for your ad strategy? We dive deep into how these updates could impact performance, campaign customisation, and overall ad effectiveness. Don't miss this crucial episode! Tune in now to stay ahead of the curve and make sure your Meta Ads strategy is ready for 2025. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

Advantage Audiences & Advantage+ Shopping on Meta Ads

Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping. Meta is phasing out manual targeting in favor of smarter, more dynamic audience expansion, leaving advertisers with less control but more optimization potential. We'll cover: ✅ What Advantage Audiences are and how they work ✅ The latest updates and what's changing in Meta's ad targeting ✅ How Advantage+ Shopping campaigns can streamline your e-commerce strategy ✅ Best practices to maximize results while trusting Meta's AI ✅ Who benefits the most—and who needs to rethink their approach Whether you're an e-commerce brand, a small business, or a performance marketer, these updates could impact how you run ads. Tune in to stay ahead of the curve and make the most of Meta's AI-powered advertising shift. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x

What I've learnt from the past 15 months of business, life and becoming a Mum

Life, Business & Becoming a Mum – My Journey Over the Past 15 Months Welcome back to the podcast! After a bit of a break, I'm so excited to jump back into recording and connecting with you all. In this episode, I'm getting personal and sharing a big update: what life has looked like since I became a mum, how I navigated the challenges of solo parenting during a deployment, and the highs and lows of juggling motherhood and running a business. From sleepless nights to finding balance, I reflect on the past 15 months, including: * How I prepared my business for maternity leave. * The surprising challenges of working while becoming a Mum. * The tough decision to pause my membership program in 2024. * Embracing self-care rituals and leaning on support systems to get through. I also share what's ahead for 2025! From new daycare routines (hello, 2 days of focus time!) to exciting shifts in the business, including more work in Meta ads and supporting VAs, OBMs, and course creators—there's a lot to look forward to this year. Thank you for being part of this journey, and for your ongoing support. I'd love to hear what you'd like to see more of on the podcast this year—send me your thoughts or let me know if you'd like to be a guest! Tune in to catch up, reflect, and step into this exciting new chapter together. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. Follow me on Instagram https://www.instagram.com/ashleybostonhq/ [https://www.instagram.com/ashleybostonhq/] Check out episodes https://www.ashleybostonhq.com/podcast [https://www.ashleybostonhq.com/podcast] Find out more about how you can work with me https://www.ashleybostonhq.com [https://www.ashleybostonhq.com] Ash x