Medical Morons
What does it actually take to build a thriving plastic surgery practice in one of the most competitive cities in the world — starting cold, during a pandemic, with no patients and no roadmap? In this episode, Kylie and Michael sit down with Dr. Ira Savetsky, a Manhattan-based plastic surgeon known for his natural aesthetic philosophy and his refreshingly honest approach to medicine and business. Dr. Savetsky pulls back the curtain on the real journey behind a successful aesthetic practice — from cold-calling his way into opportunities early in his career to navigating the tension between surgical artistry and the business decisions that keep a practice alive. They get into what separates reconstructive from aesthetic surgery (and why that distinction matters more than most people think), how he thinks about building genuine patient trust, and why social media has become one of the most powerful tools in a modern surgeon's arsenal — if you use it right. Plus, Dr. Savetsky shares his take on what's actually trending in aesthetics, what it was like to operate on family members, and a few unforgettable stories from his ER days. If you've ever been curious about the business side of high-end cosmetic surgery — or what it really looks like to build something from scratch in NYC medicine — this one is for you. If you enjoyed this episode, subscribe wherever you listen, leave us a review, and share it with someone in medicine who needs to hear the business side of this story. Follow us on Instagram for more and we'll see you next week. Connect with Dr. Savetsky: Instagram: @drirasavetsky [https://www.instagram.com/dr.savetsky] Website: https://www.irasavetskymd.com/
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